Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI.

Marketing 130

Marketing MarTech Audience Media 130

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. And while it’s far too early to predict a winner, my money is on ChatGPT.

SEO 129

SEO Conversion Healthcare Education 129

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

MarTech 114

MarTech Audience Marketing Media 114

Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

MarTech 58

MarTech Conversion Media Marketing 58

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 113

SEO Machine Learning Manufacturing MarTech 113

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing.

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.

MarTech 102

MarTech Machine Learning SEO CPA 102

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Machine Learning 113

Machine Learning Marketing Entertainment MarTech 113

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme.

SEO 118

SEO Conversion MarTech Communications 118

Digiday

FEBRUARY 6, 2024

With AI-generated content spreading across social media, Meta yesterday announced plans to add new policies and detection tool to improve transparency and prevent harmful content. Facebook and Instagram’s parent company said it will start labeling content generated by other companies’ AI platforms.

Media 90

Media Marketing 90

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Prompt What are the top use cases for startups using generative ai for growth efforts? I am trained with MarTech content. Here’s something somebody asked me!

Conversion Rate 106

Conversion Rate Conversion MarTech Marketing 106

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 113

MarTech eCommerce Conversion Media 113

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

MarTech 123

MarTech Marketing Media 123

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Generate blog ideas.

Marketing 98

Marketing SEO MarTech Audience 98

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. Every job will be impacted in some way by large language models and generative AI,” said Penn. Every job will be impacted in some way by large language models and generative AI,” said Penn. Why we care. Use cases plotted on the two-by-two matrix.

MarTech 128

MarTech Media Marketing 128

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 132

Marketing SEO Machine Learning Audience 132

Martech Series

FEBRUARY 19, 2023

McReaSoft is thrilled to announce that its cutting-edge AI Content Poster is now free to all WordPress blog owners. The AI Content Poster is an innovative tool using advanced artificial intelligence algorithms to generate unique and high-quality content automatically.

SEO 79

SEO Food MarTech Marketing 79

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing.

Impressions 106

Impressions MarTech ROI Entertainment 106

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

MarTech 58

MarTech Machine Learning SEO Conversion 58

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

MarTech 104

MarTech Conversion Communications Marketing 104

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. See it here.

MarTech 98

MarTech Conversion Media Audience 98

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Communications 121

Communications GDPR Healthcare MarTech 121

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. AI has become a serious mechanism for change.

Marketing 136

Marketing MarTech Agency Audience 136

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K

MarTech 108

MarTech Agency Marketing 108

Ad Rants

DECEMBER 13, 2023

Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks. Email Marketing Precision : It leverages the power of personalized email marketing.

SEO 237

SEO Retail Audience Fashion 237

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

MarTech 111

MarTech Marketing 111

The Ad Tech Blog

MAY 4, 2024

Overall, the integration of federated learning into digital advertising frameworks offers a promising path forward in the balance between personalized marketing and privacy preservation. The challenge is not just technical but also ethical, as companies must navigate the fine line between effective marketing and respect for user privacy.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

Marketing 137

Marketing Machine Learning Audience MarTech 137

Martech

MAY 19, 2023

The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Marketing 145

Marketing MarTech 145

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 120

Marketing A/B Testing Machine Learning Finance 120

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content.

Conversion 100

Conversion Banner SEO MarTech 100

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. You’re going to see generative AI used and abused in frankly unbelievable ways,” said Penn. “We

MarTech 105

MarTech Education Marketing Advertising 105

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

SEO 91

SEO Conversion Impressions Audience 91

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Content Assistance has been available for social media since May.

CPA 98

CPA Viewability Conversion Banner 98