Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Impressions CPM Brand Awareness Ad Exchange 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

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Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Spoton Digital Media

MARCH 20, 2024

Examples include: Click to watch a video Download a gated content asset Share a link or piece of content Complete a survey or quiz Sign up for a newsletter or offer Register for an event Fill out a contact form Request a demo Sign up for a free consultation Make a purchase What Is Conversion Rate? The conversion rate would be 4.5%.

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Conversion Conversion Rate Pop-Up Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Bloggers with barely any traffic on their sites can apply for AdMaven & monetize their blog with their ads. Check them out now! Bidvertiser.

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Ad network Fill rate Pop-Up CPC 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. By ads, video performs better than display and native ad formats.

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Video Ads Advertising Viewability ROI 52

AdvertiseMint

JANUARY 27, 2024

This blog post will explain everything about the video aspect ratio on this social media platform. What Are the Ideal TikTok Video Ad Specs? With 9:16, your vertical video ad takes up the entire screen, capturing attention and providing an immersive viewing experience. Crisp visuals enhance your ad’s appeal.

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Video Ads Audience Communications Agency 52

Mediavine

FEBRUARY 8, 2024

In compiling this calendar, we’ve taken data from the past several years to make our best guesses as to how each day of 2024 should play out in terms of ad performance. We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day.

Cookies 84

Cookies Fill rate CPM Advertising 84

Automatad Inc.

OCTOBER 27, 2023

Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. Lower fill rate: You will undoubtedly display video ads on the website to make money. The first factor is the length of the video ad.

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Header Bidding Video Ads Fill rate CPM 52

Aronson Ads

AUGUST 17, 2023

In March 2013, Google implemented the Search Quality Rating Guidelines to help users easily locate high-quality content that matches their search queries. Using these guidelines, actual people called “Quality Raters” would rate the quality of search results. In March 2014, Google added the acronym E-A-T to their Guidelines.

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SEO Audience Finance Conversion 77

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.

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Audience Cookies Demand Side Platform A/B Testing 57

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. InMobi for Interstitial Ads.

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Ad network Fill rate Banner CPM 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

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ROI Native Advertising Ad Exchange Banner 64

InMobi

NOVEMBER 17, 2021

Video is perfectly poised to fill the gap in the current retail media landscape. 80% of consumers prefer to watch live videos over reading blogs (1) and 66% of consumers said they prefer watching a video compared to reading about a product (2). Video Ads Have Higher Engagement. Consumers prefer video content.

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Retail Media Click Through Rate Video Ads 52

AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. This blog post will discuss how to make your Facebook ad campaigns more effective. Facebook users can set ad budgets that align with their financial goals.

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Retargeting Click Through Rate A/B Testing Audience 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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Ad network Banner Video Ads Header Bidding 52

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. Firefighting and coordinating with different departments/ad partners take up the majority of our days. The list goes on and on.

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Ad Ops Header Bidding GDPR Ad network 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 7, 2023

Whether you are a business person who works on selling your products or a publisher trying to monetize a high user count with ads, increasing organic traffic is the best investment you can make. Do blogging. According to HubSpot , blogging is the first factor that increases website traffic and, thereby, engagement.

SEO 52

SEO Conversion Rate Audience Media 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. In this blog post, we’ll break down the difference between revenue per mile and revenue per session for publishers and give you some tips on how to increase the latter. Well, wonder no more!

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

InMobi

DECEMBER 12, 2019

billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. Check out this blog post for more information on what these mean and what they entail.

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Viewability Fill rate Advertising Video Ads 52

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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AdvertiseMint

OCTOBER 14, 2023

This blog post will walk you through the basics of Amazon Seller Central. This includes adding product descriptions, prices, and images. Step 7: Fill in your information. Fill in your business name, address, and phone number. Step 3: Fill in the product details. Do you need an Amazon Seller Central guide?

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Shipping Communications Finance Agency 52

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. Rewarded video ads have become of the strongest monetization opportunities for publishers, which can generate high eCPMs and engagement.

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Banner Video Ads Fill rate Audience 59

Digital Turbine

MARCH 23, 2023

Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. And while streaming video , music , shopping , and travel may entertain us more – there’s nothing like a social media app’s endless scroll of mindless content to really fill our downtime during the day.

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Media Entertainment Brand Awareness Marketing 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception. Google AdMob.

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Ad network Banner Video Ads Header Bidding 52

Monetize More

JUNE 29, 2023

This is where AI-driven AdTech marketing, backed by the power of big data, steps in to fill the customization gaps left behind. This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement.

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Brid.tv

MARCH 23, 2023

It’s not enough to just serve ads on your website and wait for the profit to flow in. To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

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CPM Header Bidding Ad network Ad Inventory 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies? And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. With startups, they address hesitation slowing ad spend. These workers may try their best.

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Marketing SEO ROI Conversion Rate 52

Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

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Advertising Marketing Agency Media 82

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

AUGUST 16, 2023

As we move into the second half of the year, I’d recommend taking time to reflect how successfully your team is syncing information across sales, support, and marketing — whether it’s a sales call, a complaint submitted, or a form filled. Leverage your marketing platform to: Sync ads audiences.

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AutoMobile Conversion Audience Marketing 95