The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I
VideoWeek
FEBRUARY 16, 2024
But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.
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