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Brandweek 2022: A Conversation on Entrepreneurial Spirit With Pharrell Williams

Adweek

To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician and this year's Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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5 proven ways to boost conversion rates in 2022

Martech

Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

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An Adweek of Events at Cannes Lions 2022

Adweek

CANNES, France--Adweek rounded out a packed schedule of events during the 2022 Cannes Lions International Festival of Creativity.

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Why SEO IS Important for Businesses In 2022

Ad Rants

The following blog will discuss why SEO is important for businesses in 2022. Increases Conversion Rate. SEO strategy helps in increasing a website's conversion rate. SEO makes your website search engine friendly, and your target audience can easily access your page. Let's start with a better understanding.

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The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

Here are the top 6 trends that you can expect to see in 2022: 1. PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. It's also a good way to boost sales and increase conversion rates. So what does the future hold for PPC in the SaaS industry?

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Cognigy Named to Constellation ShortList for Conversational AI

Martech Series

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.