Remove best-video-platform-for-content-creators
article thumbnail

Which Video Platform is Best for Content Creators?

UNI Digital Advertising

With video content continuing to expand and dominate the attention of internet users, content marketers are increasingly turning their focus to video platforms to host their content. What is the best video platform for content creators? What are some options?

article thumbnail

Brand safety is everything in the Wild West of YouTube advertising

illumin

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. However, there is a relationship between the two.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

Digiday

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. Innovid serves over 1.2

article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Marketing 125
article thumbnail

Why influencer marketing is critical in B2B

Martech

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. But a text-heavy site thriving in the era of short-form videos? What’s the key to B2B marketing success? Influencers.

Marketing 118
article thumbnail

NFTs on TikTok: All You Should Know

AdvertiseMint

This blog post will explore the meaning of NFTs and how they intersect with the vibrant TikTok platform. NFTs are digital assets representing ownership or proof of authenticity of a unique item or content. This includes artwork, music, videos, or even tweets. Creators began minting their challenge videos as NFTs.

article thumbnail

Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

Digiday

YouTube now houses short-form content within YouTube Shorts, a section of the platform where users can find vertical video clips that are 60 seconds or less. Continue reading it on digiday.com and subscribe to continue reading content like this. This is a member-exclusive article from Digiday.