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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

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New horizons for data-driven direct mail marketing

Martech

” It began, said Ross, with retargeting. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention. “We got really good at that,” he said. It tied digital and direct mail together.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

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IBV / IN-BANNER VIDEO AD MONETIZATION [4 BEST PRACTICES INCLUDED]

Monetize More

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)? In-banner video ads are short-duration videos (without sound) or GIFs set into a regular banner ad slot or display ad slot.

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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate.

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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

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Why Mobile Game Developers Are Betting on Brand Ads

PubMatic

saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance. Hungry Studio, a global casual game developer behind hits like Block Blast!, Brand advertisers are no longer questioning the value of mobile gamers; theyre prioritizing them.