OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
JANUARY 6, 2025
Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. These benchmarks are a critical component for measuring the success of your OTT campaign.
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