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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. These benchmarks are a critical component for measuring the success of your OTT campaign.

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How to Use Smart Wearable Ads to Drive Higher Engagement Rates in 2025

Single Grain

When Marcolin launched AR try-on campaigns for Guess eyewear , they achieved a 19-second average dwell time and 44% lift in virtual try-on engagement—metrics that would be impossible with traditional banner advertising. Smart wearable ads utilize biometric data to trigger “moment marketing,” leading to higher conversion rates.

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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Marketing Dive

The first spots under the “Keep It Original” banner show how Ben’s Original’s ready-to-heat rice brings people together, whether at the dining table with kids or on a summer camping trip with friends. Some may return to buying recognizable, legacy packaged foods names in a potential downturn, a trend that occurred during the pandemic.

Food 53
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI. These tweaks help refine performance and identify what truly drives ROI. Check it out!

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How to Grow Your Business With Influencer Marketing and Brand Partnerships

Single Grain

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Set a Budget, Track Your ROI.

Marketing 101
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Marketing 112
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Marketing 108