Remove Banner Remove Entertainment Remove ROI
article thumbnail

AI can scale ads, but great creatives drive brand impact

Martech

Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia. Some add polish without moving the needle, while others meaningfully improve recall and ROI. Consumers split neatly into: A third who respond well to AI-assisted ads.

article thumbnail

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Banner ads : These are small ads that appear at the bottom or top of the screen during the content. These benchmarks are a critical component for measuring the success of your OTT campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

Consider these strengths: Captive, high-intent audiences: Airline websites, mobile apps, inflight entertainment systems, and confirmation emails see high engagement and long dwell times. Think beyond banners: Explore embedded commerce, native placements, and inflight entertainment integrations. billion in 2026, up from $59.6

Retail 59
article thumbnail

10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

article thumbnail

Hop-on Introduces WEB3 DRM Technology OOVE With Smart Contracts by Digitalage

Martech Series

For publishers, labels, and studios, Digitalage has built the tools and workflows with cutting-edge content protection and DRM solutions under the banner OOVE. Helping the Music and Entertainment Industry. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

article thumbnail

AI Trends in Marketing for 2019 [Infographic]

Single Grain

Now that “big data” has allowed us to collect large amounts of information, artificial intelligence has seen a major “comeback”, particularly in industries like technology, banking, marketing and entertainment. . How to Use Big Data Analytics to Grow Your Marketing ROI. Get A Free Consultation.

article thumbnail

11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. 23% of U.S.