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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences. For instance, the bid floor rates for banner and native ads may be around $0.5 Using them helps prevent unnecessary expenses. respectively.

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10 reasons why email is more important than ever

Martech

Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products. Quick access to your contact information. Corporate signature gives people you’ve reached out to unfettered access to your contact details. Generate new leads to your business.

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In the agency world, holding companies profess gaming investments, with mixed results

Digiday

For the holding companies that spun up dedicated gaming groups during these pandemic-fueled banner years, 2023 has been a year of continued activity — but also of tempered expectations. Across the board, representatives of holdco agencies working in gaming told Digiday that — anecdotally — business has been good in 2023.

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When AI truly understands our customer data, we’ll deliver on true personalization

Martech

Some of it will resonate with us; some it won’t. As marketing teams align themselves further with sales and customer success teams, they are increasingly asked to support the content and delivery of email in 1:1 template-based campaigns, often under the banner of account-based marketing (ABM) and orchestration. See terms.

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A quick, handy guide to mobile advertising

illumin

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 At this rate, smartphone use continues to garner sustainable growth in 2024.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

Book Your Free Consultation Spot Request a Callback How Precision Targeting Enhances Campaign Efficiency and Effectiveness First and foremost, let us clarify the precision targeting meaning. For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers.