Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 104

Marketing Conversion Rate Audience MarTech 104

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Marketing 115

Marketing Pharmaceuticals Manufacturing MarTech 115

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Source: B2B Reviews Why we care. The report is based on a survey of 230 B2B marketing managers.

Marketing 116

Marketing MarTech Audience Media 116

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech Series

FEBRUARY 9, 2023

Digital Commerce 360’s all-new 2023 U.S. B2B Ecommerce Market Report analyzes the sales, growth and trends shaping the future of B2B ecommerce. Last year, sales on B2B ecommerce sites and apps grew by 19% and outpaced offline B2B sales. Digital Commerce 360 ’s all new 2023 U.S.

eCommerce 87

eCommerce Manufacturing MarTech Marketing 87

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Graphic from Hero Digital B2B Buyer’s Report. Difficulty connecting with support teams knowledgeable about their issues (39%).

eCommerce 115

eCommerce Communications MarTech Marketing 115

Martech

JUNE 9, 2022

B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. Read next: How B2B marketers can activate first-party data in their CDP.

Shipping 110

Shipping MarTech Marketing 110

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech Series

DECEMBER 9, 2022

In a B2B marketing mix, companies promote or market their products to other companies. B2B marketing differs from B2C in the sense that the marketing strategies in the former are not focused on end consumers. B2B marketing is time-bound and marketers need to be quick at things.

Affiliates 97

Affiliates Marketing MarTech Advertising 97

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Cookies 81

Cookies MarTech Media Marketing 81

Martech Series

JANUARY 24, 2023

Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer.

Marketing 89

Marketing Manufacturing eCommerce MarTech 89

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

Audience 131

Audience MarTech Marketing 131

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Viewability 103

Viewability Impressions Cookies MarTech 103

AdExchanger

DECEMBER 11, 2023

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies and tactics for connecting with customers and prospects in a digital-dominant, omnichannel reality.

Marketing 110

Marketing 110

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 105

Media Marketing Machine Learning MarTech 105

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. They are critical to scalable return on investment.

ROI 95

ROI Communications Marketing Media 95

Digiday

MAY 14, 2024

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Salesforce and Fortune Brand Studio secured the award for both B2B and B2C Best Branded Content Program categories with their groundbreaking series “The Ecopreneurs.”

Media 97

Media Audience Marketing 97

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

Education 79

Education Brand Awareness MarTech Conversion 79

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Martech Series

AUGUST 3, 2022

The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Agency 95

Agency Communications MarTech Marketing 95

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Let’s explore.

Communications 112

Communications Audience Marketing Impressions 112

Martech Series

NOVEMBER 16, 2022

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch!

MarTech 104

MarTech Retail Communications Marketing 104

Martech Series

DECEMBER 6, 2022

B2B Marketing Customers Highlight Ease and Seamlessness of Demand Acceleration Platform. Integrate, the leader in B2B Precision Demand Marketing (PDM), announced today that its Demand Acceleration Platform has saved its customers from pursuing 5.8 Marketing Technology News: AI in Content Marketing.

Marketing 87

Marketing MarTech 87

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. Read next: The B2B sales process is more effective now than pre-COVID. B2B buyers want B2C experiences. More than 75% of buyers expect the role of social media in B2B sales to increase over the next five years. Get MarTech! In your inbox.

Manufacturing 104

Manufacturing Finance MarTech Media 104

Martech Series

JULY 21, 2022

a leading provider of frictionless commerce solutions, announced a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces and Unified Commerce. This partnership unshackles B2B customers from burdensome, monolithic systems, technology debt, and cost constraints. Pivotree Inc. ,

Marketing 94

Marketing MarTech Ad Tech Agency 94

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. It changed everything.

MarTech 87

MarTech Marketing Media Agency 87

Martech Series

JULY 28, 2022

Andy Hoar uses unique methodology to identify best-fit digital commerce solutions for both midmarket and enterprise B2B buying segments. Paradigm B2B announced the wide release of its annual research focused on B2B e-commerce solutions offered in both the midmarket and enterprise buying segments.

eCommerce 84

eCommerce Food MarTech Marketing 84

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

Marketing 113

Marketing ROI Ad network MarTech 113

Martech

NOVEMBER 30, 2022

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Click here to view more MarTech webinars.

Advertising 93

Advertising Audience MarTech Marketing 93

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 103

Marketing Audience Brand Awareness Conversion 103

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

MarTech 111

MarTech Education Media Marketing 111

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

Marketing 95

Marketing MarTech 95

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 112

Marketing Conversion Rate Brand Awareness Display Advertising 112

Basis

DECEMBER 1, 2023

B2B advertising has reached a digital tipping point. In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. Simply adapting to this digital transformation would have been a big task in and of itself. That’s an increase of nearly 70%!

Marketing 52

Marketing Audience Education Video Ads 52