Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing.

Marketing 118

Marketing Audience Media ROI 118

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

SEO 110

SEO Conversion Conversion Rate Brand Awareness 110

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

MAY 16, 2024

Users spend an average of 11 minutes, and 38 seconds between turning on the TV and watching content, according to LG. One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 97

Retail Entertainment Video Ads Media 97

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Not holding out for long. Why we care. 42% Jasper.AI

Marketing 121

Marketing MarTech 121

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Communications 112

Communications Audience Marketing Impressions 112

Martech Series

NOVEMBER 25, 2022

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing. . Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every organization must follow a protocol to achieve results through organic marketing.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Please use simple language.

MarTech 98

MarTech Marketing Communications 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

Pop-Up 115

Pop-Up Finance Marketing MarTech 115

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Marketing 120

Marketing Click Through Rate Conversion Communications 120

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. The production quality of content has increased dramatically.

Media 122

Media Pharmaceuticals Audience Impressions 122

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 104

Marketing Conversion Rate Audience MarTech 104

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Digiday

MARCH 25, 2024

B2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketing 70

Marketing Healthcare Agency 70

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Source: B2B Reviews Why we care. The report is based on a survey of 230 B2B marketing managers.

Marketing 115

Marketing MarTech Audience Media 115

Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. But the characteristics of those B2B buyers are changing, as is their path to purchase.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Digiday

MAY 14, 2024

Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and innovative campaigns. Continue reading this article on digiday.com.

Media 97

Media Audience Marketing 97

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital. Proving ROI.

Marketing 111

Marketing ROI MarTech Agency 111

Digiday

APRIL 23, 2024

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. Continue reading this article on digiday.com.

Brand Awareness 72

Brand Awareness Marketing Food Media 72

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

Audience 130

Audience MarTech Marketing 130

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 105

Media Marketing Machine Learning MarTech 105

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Retail 141

Retail MarTech Communications eCommerce 141

Martech Series

OCTOBER 28, 2022

Every B2B marketer today is buzzing around the concept of Core Web Vitals. And how would it affect a B2B business? In modern SEO marketing, Core Web Vitals or CWV is an important search ranking metric set. They are here for quite some time and they indicate the latest trends in performance marketing.

SEO 94

SEO Marketing MarTech 94

Basis

JANUARY 24, 2024

For B2B companies, who are already navigating the complexities of a rapid shift from traditional to digital advertising channels, this transition poses additional challenges. What are the top considerations for B2B advertisers as we move towards a cookieless future? NL: When it comes to targeting, contextual relevance will be key.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

Marketing 105

Marketing Conversion MarTech Media 105

Martech Series

OCTOBER 20, 2022

Companies plan to deliver better customer experiences and AI-powered insights that drive more revenue for B2B companies. This partnership will enable businesses to elevate their marketing programs and drive revenue through customer-driven, personalized marketing experiences.

Marketing 85

Marketing MarTech 85

Martech Series

FEBRUARY 22, 2023

Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to adapt to an ecosystem that is widely digital-first and inspired by the use of various tech and martech.

Marketing 110

Marketing MarTech ROI Media 110

Martech Series

JULY 20, 2022

Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Audience 89

Audience MarTech Marketing Conversion 89

Martech Series

DECEMBER 6, 2022

B2B Marketing Customers Highlight Ease and Seamlessness of Demand Acceleration Platform. Integrate, the leader in B2B Precision Demand Marketing (PDM), announced today that its Demand Acceleration Platform has saved its customers from pursuing 5.8 Marketing Technology News: AI in Content Marketing.

Marketing 87

Marketing MarTech 87

Martech

OCTOBER 30, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Entertainment 89

Entertainment Audience Fashion MarTech 89

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Content spend will continue to grow. The consumerization of B2B marketing will continue. That was around mid-March 2020.

Marketing 108

Marketing Machine Learning MarTech Media 108

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Content marketing Want your content to connect?

ROI 107

ROI MarTech Marketing 107

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Generative AI content creation Generative AI has the potential to significantly increase the scale of content production. Get MarTech!

Marketing 112

Marketing MarTech 112

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing 119

Marketing SEO Machine Learning Audience 119

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Forget total addressable market (TAM).

Marketing 111

Marketing MarTech Audience 111