Martech Series

JUNE 6, 2022

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics. “By

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Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. According to McKinsey & Company1, the automotive software market size of $34 billion in 2020 is expected to grow by 9% every year to reach $84 billion in 2030. We are very excited for the future and a new era at STRADVISION.”

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Martech Series

AUGUST 11, 2022

Momentum CRM, a customer relationship management provider specializing in enabling elite automobile dealerships to maximize sales through proprietary software, customized support, and mentoring, has officially announced its Toyota SmartPath approval. “The seismic shift represented by SmartPath is incredibly exciting. .”

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Digiday

JANUARY 11, 2024

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing

Digiday

AUGUST 28, 2024

Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching new levels in 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And on Aug. Continue reading this article on digiday.com.

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Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

A/B Testing

Digiday

SEPTEMBER 12, 2023

The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco. Traditionally, Toyota’s dealer association advertising has focused on local marketing, particularly TV ads. Continue reading this article on digiday.com.

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Advertising to Baby Boomers

FEBRUARY 26, 2018

All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market. Of course, why would I want to know anything about the car?

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More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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Aronson Ads

MAY 15, 2023

Shopify defines product placement as “a marketing technique in which a product or service is showcased in some form of media such as television shows, movies, music videos, social media platforms, or even ads for other products.” Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior.

Entertainment

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects. Not such a clean-cut distinction.

Real Estate

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth.

Fashion

VideoWeek

OCTOBER 12, 2022

The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As The pair are already working on a campaign for the release of horror survival game The Callisto Protocol.

Agency

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

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InMobi

JULY 14, 2020

This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment. This can play out differently for the same customer across verticals.

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Martech Series

SEPTEMBER 28, 2022

Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. Marketing Technology News: Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On. With this solution, we feel more confident in delivering beautiful work, that works.”.

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Martech Series

JANUARY 5, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Electronics

Martech Series

SEPTEMBER 22, 2022

Marketing Technology News: Minute Media Launches Own Supply-Side Platform for Publishers and Brands. ” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

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Digiday

OCTOBER 15, 2024

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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More About Advertising

SEPTEMBER 5, 2022

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The AA also has a new marketing. The AA also has a new marketing. A&E is reportedly not repitching. The post AA reviews flagship account from adam&eveDDB first appeared on More About Advertising.

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Martech Series

JANUARY 23, 2023

Share Creators , a startup that makes it easier for game developers, ecommerce marketers and product designers to collaborate online and manage massive digital files, announced it has raised a $5M Series A round led by 5Y Capital with additional funding from Foxit. billion by 2028 1.

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Basis

MAY 16, 2023

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. Know your audience.

Media

Martech

MARCH 23, 2022

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing. “In

Fashion

InMobi

JULY 13, 2020

Customers expect brands to focus on inclusive marketing that reflects a genuine, accessible, and authentic brand voice. Marketers that focus on trust during these uncertain times will foster a community that will build the foundation of a sustainable brand. Purpose-driven marketing inspires and instills trust.

Marketing

Martech Series

SEPTEMBER 28, 2022

Software product teams face the same challenges when creating solutions in response to market changes, which range from consumer adoption of new devices or channels to regulations that govern how businesses reach and engage consumers. In that spirit, let’s look at the automobile industry to see what we can learn.

MarTech

Chief Martech

JANUARY 14, 2023

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Partly due to macroeconomic factors — small recession? big recession?

MarTech

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Too often, marketers rely on historical data when running and optimizing ad campaigns. These are far from the only creative options too.

Advertising

Martech

SEPTEMBER 28, 2021

Buying marketing technology can be stressful. The traditional divide between IT and marketing silos — or IT and business teams more generally — is frequently lampooned by cartoonists and otherwise much joked about. Sometimes the marketing-IT divide gets overplayed. There’s a bad news/good news story here.

MarTech

InMobi

JUNE 12, 2020

The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. Considering how people and brands and their businesses are impacted, we are innovating our solutions to help marketers to navigate this new reality.

Marketing

Ad Monsters

JUNE 7, 2024

Marketers naturally wanted better tools for targeting, and deservedly so. For marketers, it was the start of the data-driven revolution. The benefit of ID graphs is to allow marketers and data companies to “recognize” users across multiple IDs. By the mid-2000s, Web 2.0 first-party data).

Cookies

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.

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InMobi

JULY 15, 2019

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. But is this really the best approach?

Marketing

Ad Colony

MAY 25, 2022

On the virtual day, Digital Turbine’s Head of Marketing, EMEA & LATAM Melisa Matlum presented the ad attention approach of the mobile users in the Middle East. Innovation & Creativity Day welcomed 33 industry professionals from different brands at 17 different panels to discuss all the hot topics and trends in the mobile industry.

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Advertising to Baby Boomers

NOVEMBER 16, 2015

Read a review of Advertising to Baby Boomers in The Journal of Consumer Marketing. It was 2003 when he first divined it… Automobile ads written by … but targeting…: Non-Diversity = Solipsism … Someone commented on my comment: You nailed it Chuck! and Marketing to Leading-Edge Baby Boomers by Brent Green.

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InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. Want to talk options?

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