Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Digital audio continues to grow as an ad channel — it’s expected to exceed $11 billion in U.S.

Video Ads 116

Video Ads MarTech Audience Impressions 116

Adweek

JUNE 8, 2022

LinkedIn detailed several updates for professionals on its platform using its Creator Mode, highlighted by expanded access to the ability to host Audio Events.

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AdExchanger

MARCH 26, 2024

Triton first integrated with the company it now owns around six months ago and shared data […] The post Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic appeared first on AdExchanger. It’s worth the noting, however, that the two companies have history.

Media 117

Media 117

AdExchanger

DECEMBER 26, 2023

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. But […] The post Can Programmatic Audio Rise In The Charts In 2024? That disparity is especially stark in podcasting.

Media 128

Media 128

Basis

FEBRUARY 15, 2024

Audio is everywhere. And digital audio? Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year? Today, we’re digging into all this and more as we explore the state of digital audio in 2024. How Do People Today Tune into Digital Audio? Let’s dive in.

Advertising 81

Advertising Cookies Audience Banner 81

Adweek

JUNE 26, 2022

The company believes that audio is front and center for many brands' media strategies, even with potential economic headwinds on the horizon. At this year's Cannes Lions Festival of Creativity, Spotify focused on the future.

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Advertising Media 242

Adweek

JUNE 20, 2022

Vice Media's provocative initiative to expose stolen artefacts in one of the world's leading museums received the Radio & Audio Grand Prix at the Cannes Lions festival. The Unfiltered History Tour," made by Dentsu Creative for Vice, served as an unofficial tour of the British Museum, which has been accused of being the world's largest.

Media 272

Media 272

Adweek

AUGUST 8, 2022

Making audio content consumable for those who are deaf or hard of hearing is still "not very good," according to TEDx.

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Media Conversion Advertising 237

Exchange Wire

DECEMBER 1, 2023

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com. We hear from Audiomob's lead copywriter, James V.

Audience 113

Audience Ad Tech 113

Exchange Wire

DECEMBER 9, 2022

In a tumultuous year for tech, audio has boomed across markets and demographics. The post Will Audio Kill the Video Star? The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [.]. appeared first on ExchangeWire.com.

Marketing 124

Marketing 124

Exchange Wire

DECEMBER 19, 2022

Audio has experienced rampant growth in recent years and shows no signs of slowing down. The post Audio: Predictions for 2023 appeared first on ExchangeWire.com. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [.].

Advertising 105

Advertising 105

Exchange Wire

SEPTEMBER 21, 2023

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.]

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Advertising Marketing 115

Exchange Wire

JULY 28, 2023

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.

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Impressions Advertising Marketing Ad Tech 98

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

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ROI Ad Tech Advertising Ad Targeting 94

Exchange Wire

JULY 12, 2023

As they increasingly move away from the confines of doom scrolling and visual displays, the vast potential of audio platforms is now front and [.] The post Cracking the Code: Gen Z Engagement through Audio Advertising appeared first on ExchangeWire.com.

Advertising 98

Advertising 98

Exchange Wire

MARCH 21, 2024

The world of audio ads is evolving fast, turbo-charged by programmatic tech. The post Playlists, Podcasts and Programmatic: The Future of Audio Advertising appeared first on ExchangeWire.com. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

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Advertising Cookies 75

AdExchanger

JANUARY 8, 2024

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP across podcasts, streaming audio and broadcast radio.

Advertising 70

Advertising 70

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory. Now, omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers.

Media 76

Media Ad Inventory Advertising 76

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

NOVEMBER 4, 2022

Trinity Audio , the only unified audio platform helping publishers and content creators provide audio experiences through AI, announced the official launch of its Twitter audio bot that turns Twitter threads into audio articles.

Finance 84

Finance MarTech Marketing Media 84

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. Audio Ads: hype or flop? Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

More About Advertising

MARCH 18, 2024

Tonies, a scree-free audio platform for kids, has appointed Anomaly to lead its global brand positioning, strategy, design, campaigns and communications. Anomaly Berlin will lead the account, tapping into the agency’s network to help fuel growth in markets including the UK, US, France and Australia.

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Communications Agency Advertising Marketing 52

AdExchanger

AUGUST 10, 2023

Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.

Video Ads 98

Video Ads Advertising 98

AdExchanger

JUNE 14, 2023

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images The post Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? appeared first on AdExchanger.

Marketing 109

Marketing Advertising 109

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. This technological evolution has extended to audio formats. What is audio advertising? Audio advertising refers to the practice of promoting products, services, or brands through audio content.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

MARCH 7, 2023

Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions.

MarTech 74

MarTech Audience Marketing Advertising 74

Basis

FEBRUARY 1, 2023

Audio is everywhere. And digital audio? Today, we’re digging into all this and more as we explore the state of digital audio in 2023. How do people today tune into digital audio? In 2020, time spent listening to digital audio surpassed traditional radio. And just where are people tuning in to digital audio?

Advertising 71

Advertising Ad Tech Media Audience 71

Digiday

SEPTEMBER 26, 2023

It’s a common sentiment among audio publishers that advertising in that world remains an undervalued proposition. Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, were greeted with open arms by the likes of NPR, Audacy, iHeart and Spotify.

Media 77

Media Marketing Advertising 77

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . Ninety-two percent of consumers listen to audio content in a given week, so brands have a huge opportunity to engage with listeners.

Entertainment 98

Entertainment CPM Audience Media 98

Martech Series

SEPTEMBER 8, 2022

nablet, a major leader in video technologies, and Minnetonka Audio, a major leader in expert audio processing, announced the integration of AudioTools Server into nablet mediaEngine processing platform. The post nablet Adds Audio Expert Functionality From Minnetonka to Mediaengine appeared first on MarTech Series.

MarTech 96

MarTech Conversion Marketing Media 96

AdExchanger

NOVEMBER 13, 2022

Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. Continue reading » The post Tostitos Is Tapping Into Audio To Build Its Brand appeared first on AdExchanger. The brand, owned by PepsiCo’s Frito-Lay division, is making such a.

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Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences.

Audience 84

Audience Agency Impressions Media 84

Exchange Wire

MARCH 1, 2024

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues A forecast this week found that retail media is the fastest growing form of ad [.]

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Retail Agency Media 105

Adweek

MARCH 18, 2024

Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7

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Agency 284

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio”.

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Brand Lift ROI Agency MarTech 84

Martech Series

SEPTEMBER 22, 2022

createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.

Education 96

Education Entertainment MarTech Conversion 96

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily. Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Impressions Ad Tech Media Ad Inventory 85