Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 125

MarTech Marketing Healthcare Finance 125

Martech

MAY 27, 2025

Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts. When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in.

Retargeting 95

Retargeting CPA CPM Audience 95

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Dig deeper: Marketers plan to up RMN spend RMN solution. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care.

Retail 121

Retail Media Retargeting Audience 121

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 98

Cookies Retargeting Conversion Audience 98

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. Understood?

Retargeting 114

Retargeting Retargeting platforms Conversion Rate Conversion 114

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? tailor your ads to those segments.

Retargeting 98

Retargeting Brand Awareness Audience Conversion 98

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Retargeting. Dig deeper: Marketing onLinkedIn: What you need to know 3. Conversions (e.g.,

Education 122

Education Audience Retargeting Conversion 122

Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 98

Retargeting Cookies Brand Awareness Conversion 98

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing. Check your audience insights to find who isnt engaging.

Conversion 99

Conversion Retargeting Audience Click Through Rate 99

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Attract audiences that are within the scope and perimeter of the university as well as within the vicinity.

Education 80

Education Advertising Marketing Audience 80

Martech

FEBRUARY 20, 2025

Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Two trends are causing both advertisers and publishers to explore new ways to protect privacy while continuing to effectively monetize audiences.

Advertising 95

Advertising Retargeting Audience Cookies 95

Digiday

APRIL 8, 2025

Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty. By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions.

Media 75

Media Retargeting Audience Agency 75

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising 97

Advertising Marketing Retail Audience 97

MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. MNTN Performance TV Audiences.

Retargeting 81

Retargeting Conversion Rate Conversion Shipping 81

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Users in-market for jobs in specific industries. LinkedIn pixel : Track website interactions to retarget engaged users.

Advertising 91

Advertising Media Conversion Audience 91

Ad Monsters

JANUARY 2, 2025

1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers.

Retail 104

Retail Media Retargeting Brand Awareness 104

Ad Wisey

APRIL 28, 2022

Platform: Shopify Primary product category: Motor Vehicles > Motorcycles & Scooters Primary markets: USA / Canada Adwisely user since: July 2019. Retargeting on Facebook. Retargeting appeared to be the most obvious answer to the window shopping and cart abandonment issues. Key challenges. The second best time is now.

Retargeting 93

Retargeting eCommerce Audience Marketing 93

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 65

Cookies Retargeting Audience Media 65

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

JANUARY 15, 2025

Marketing and Testing : Costs for focus groups, test screenings, and promotional materials. Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. Our guide on CTV ad specs covers this in detail.

Audience 98

Audience Ad Space Advertising Retargeting 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 109

Audience Cookies GDPR Retargeting 109

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Some of these marketing platforms pride themselves on their data-driven approach, while others claim to be at the forefront of precision targeting.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

FEBRUARY 9, 2023

82% of consumers expect an immediate response to sales or marketing questions. So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Here are five tips: 1.

Audience 72

Audience Retargeting Marketing Education 72

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. Typically, this will be your marketing automation platform (MAP).

MarTech 124

MarTech Retargeting Marketing Audience 124

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Like any marketing channel, you need money to get started.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting?

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Retargeting. Run 12 retargeting vendors!

Retargeting 104

Retargeting Non-Profit ROI Conversion 104