MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Up until this point, Roku smart TVs have been licensed through third-party TV manufacturers such as TCL and Hisense. As of late, the TV and media landscape appears to be shifting. Data is the keyword here.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Martech

FEBRUARY 8, 2024

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. Dark social. In a way that is audience vs. sales-centric?

MarTech 121

MarTech Marketing SEO CPC 121

VideoWeek

APRIL 14, 2023

But just 8 percent of advertisers have a full understanding of the benefits of VR/AR advertising, the research reveals, and only 11 percent fully understand the audience these technologies can reach. Disney+ Ad Tier Arrives on Roku Disney+ with ads is now available on Roku, the device manufacturer announced this week. percent to 12.1

Media 98

Media Agency Ad Tech Manufacturing 98

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Facebook – Meta.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. TF1 Live has launched a new TV ad format highlighting French-manufactured products. “My[Screen] ITV Draws Record Audience for England’s World Cup Defeat. The Week in TV.

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

NOVEMBER 11, 2022

As more brands (including Chipotle, Peugeot manufacturer Stellantis and Oreo owner Mondelez) suspended advertising on the platform, Musk took to Twitter Spaces on Wednesday to assuage the fears of advertisers, arguing that harmful content is being moderated. News Corp Once Again Posts Ad Growth Despite Rivals’ Struggles.

Media 52

Media Retargeting Non-Profit Entertainment 52