Audience, Demand Side Platform and Manufacturing

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform

Demand Side Platform Audience Manufacturing Advertising

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

Demand Side Platform

Demand Side Platform Retail Manufacturing Media

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising

Advertising Marketing Banner Pop-Up

Marketers find first-party strategies easier said than done

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data. ” The rise of second-party data. .”

Marketing

Marketing Demand Side Platform Retail Data Management Platform

Digiday’s naughty and nice list for 2022

Digiday

DECEMBER 20, 2022

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech

Ad Tech Demand Side Platform Media GDPR

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Read more on VideoWeek. Walmart Ramps Up Ads Business with $2.3 The agreement sees Walmart pay $11.50

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”

Non-Profit

Non-Profit Media Ad Tech Demand Side Platform

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen.”

Advertising

Advertising Entertainment Media Non-Profit

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising

Advertising Ad Tech Video Ads Machine Learning

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing

Marketing Media Entertainment Agency

What Is an Ad Exchange?

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange

Ad Exchange Ad Inventory Ad network Ad Space

Is Australia Ready for Addressable TV?

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. The ad tech stack is key to addressable success.

Demand Side Platform

Demand Side Platform Ad Server Data Management Platform Manufacturing

How to Advertise on Mobile Apps: A Guide for Agencies

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. While larger apps have a significant built-in audience, it can be hard sometimes to break through the clutter. In the U.S.,

Agency

Agency Advertising Ad Exchange Mobile Ads

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0,

Ad Tech

Ad Tech Media Agency Advertising

Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner

Banner Pop-Up Video Ads Ad Exchange

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. “DV will continue to collaborate with streaming platforms and device manufacturers across the industry to eliminate signal issues that lead to TV off and other quality challenges,” said DV CPO Jack Smith. Read more on VideoWeek.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Streaming hardware manufacturer Roku also reported a “significant slowdown” in TV ad spend during the quarter. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

Ad Tech

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AdTech Trends

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

Trending Sources

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

Marketers find first-party strategies easier said than done

Digiday’s naughty and nice list for 2022

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

What Is an Ad Exchange?

Is Australia Ready for Addressable TV?

How to Advertise on Mobile Apps: A Guide for Agencies

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

Everything You Wanted to Know About SmartHub in 1 Guide

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

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