Ad Tech Audience Demand Side Platform Manufacturing 
Digiday
SEPTEMBER 20, 2022
By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Why such growth?
Digiday
DECEMBER 20, 2022
Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.
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illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.
VideoWeek
MAY 5, 2023
In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.
VideoWeek
MARCH 17, 2023
UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”
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