illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Ads are an integral aspect of online life.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. On the flip side, banner ads that push app installs to promote your app (this is the kind of ad Uber might want, for instance) wouldn’t work well outside of a mobile device. In the U.S., Also, some of the functionality may be limited.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0,

Ad Tech 98

Ad Tech Media Agency Advertising 98