Ad Targeting Audience Demand Side Platform Manufacturing 
VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3
SODP
MAY 30, 2023
A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.
VideoWeek
JULY 29, 2022
British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.
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