Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Pop-Tarts in 2023 modernized its “ Crazy Good ” characters from a similar period with an effort that culminated in a similarly bizarre approach to consumption.

Pop-Up

VideoWeek

JUNE 13, 2025

You can register your interest if you’ve not signed up already, though please note that places are limited so registration doesn’t guarantee entry. You can sign up here. Partners include MiQ and Scope3. Our partners for FutureWeek Live will be MiQ and Scope3. Partner Events & Inside the Palais… Monday 10.30

AutoMobile

Martech

APRIL 10, 2025

AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox. Email: Business email address Sign me up! For ecommerce retailers, the impact depends on how users search. Processing. The result?

SEO

Martech Series

OCTOBER 26, 2022

Built specifically for ecommerce, Verfacto supports all major platforms, such as Shopify, WooCommerce, Magento, PrestaShop, and OpenCart online stores by giving you access to a real-time customer profiler that is designed to improve your data-driven marketing strategy, increase sales, and get more customer insights. Know Your Audience.

eCommerce

MNTN

JULY 15, 2024

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums. Spocket: U.S.

eCommerce

MNTN

JULY 15, 2024

MNTN Performance TV Use Case: Building highly-targeted Connected TV advertising campaigns that resonate with your target audience. Track what matters, link your sales to ad spend with our Verified Visits technology, and connect with the right audiences using one of the most powerful advertising mediums.

eCommerce

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. As a result, ecommerce and digital storefronts have surged. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

Pop-Up

Martech

MARCH 15, 2024

Audiences are observant — they’re likely to notice how similar your look is to other brands. Remember, GIFs are great (however you pronounce them) Want emails that pop? Keep your design to the point and avoid overloading your audience with a jumbled rainbow of hues — they definitely won’t appreciate it. In your inbox.

Marketing

Ad Wisey

FEBRUARY 14, 2023

No one’s coming to the store anyway) We learned that, while all these tips are good in due time, they aren’t particularly helpful when it comes to getting your first 100 visitors – so we came up with our own list. 4 reviews) free plan available Define your target audience What? Helpful app: Shopify Audiences 3.7 (3

eCommerce

Single Grain

APRIL 27, 2023

Design – Does the design of the website align with the brand’s aesthetic and appeal to the target audience? However, you may later decide to address other conversion goals, such as sign-ups to your members-only subscriptions or email marketing list. Is it optimized for search engines?

eCommerce

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. The ROI of a strong PR​ or experience ​play that strongly connects with a subset of your audience will outweigh that of an expensive commercial that broadly speaks to millions.”

Brand Awareness

Single Grain

SEPTEMBER 3, 2022

Color increases brand recognition by up to 80% – which m eans that your brand must have a colorful, powerful and memorable logo. Website speed is often the first impression in the minds of the site visitor/prospect and it needs to be fast, particularly for ecommerce brands. Is the brand logo unique and memorable?

Marketing

Single Grain

NOVEMBER 16, 2022

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

Pop-Up

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

Audience

Ad Monsters

APRIL 7, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. And, at the same time, conversions are easily measured.

Media

Single Grain

JANUARY 25, 2023

The free plan allows for up to 500 contacts, 2,500 newsletters, one landing page, and some basic features like sign-up forms and pop-ups. For all plans above the free plan, you can add up to 100,000 contacts, but the price increases as you do. I provided and verified my email, and I was in.

Pop-Up

VideoWeek

FEBRUARY 5, 2024

The app includes a ‘MiniGuide’, a pop-up interface that appears each time the user switches channels, also offering related live or on-demand content. Partnering up The organisation also announced a major expansion to the TVs that will have Freely installed.

Manufacturing

MNTN

APRIL 18, 2024

In the realm of ecommerce, though, there are so many potential Shopify sales channels out there that it can be hard to know where to start. Thankfully, you can read up on ten of the best sales channels for Shopify right here to start boosting your revenue immediately: 1.

eCommerce

Single Grain

AUGUST 14, 2023

Now, just because you see a competitor brand pop up in any placement doesn’t automatically mean it’s working for them, but you ought to pay close attention to the duration of how long your competitors are using different advertising formats. Product brands tend to perform better with ecommerce ad campaigns on Google.

Pop-Up

Digiday

JANUARY 22, 2023

Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters. It may fall into a more classic use scenario, but it’s yet another example of AI popping up across the media agency spectrum.

Media

MNTN

APRIL 18, 2024

In the realm of ecommerce, though, there are so many potential Shopify sales channels out there that it can be hard to know where to start. Thankfully, you can read up on ten of the best sales channels for Shopify right here to start boosting your revenue immediately: 1.

eCommerce

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. They give you the power to pick who sees your ads and when they pop up. This means your ad can show up at just the right time for the right people.

Advertising

Automatad Inc.

MARCH 17, 2022

Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) Another ripple effect of the pandemic was experienced by eCommerce-related ad spending that reached $28.25 Data Source: AdAge. capitalized on the digitization trend to generate much higher revenue in 2021.

Advertising

Lemonads

MAY 26, 2021

This ad format allows affiliates to deliver ads in a friendly way, which allows them to build a deeper bond with the audience. Available for a variety of devices, push notifications are known for delivering great engagement and for being relatively simple to set up.

Affiliates

AdvertiseMint

JANUARY 21, 2024

Set up the software based on the rules you create and save a significant amount of time. Creates Consistency : Once you set up the rules and workflows, they run consistently. Email Marketing-Focused Want to step up your email marketing campaigns specifically? Provides Insights : Tons of data flow in on leads and customers.

Marketing

Lemonads

MARCH 30, 2020

There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. The affiliate marketer gets a commission when a user completes a sign-up process. eCommerce: eCommerce is going to certainly stay on top in 2022.

Affiliates

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Yahoo’s ID-less Audience Solution. Yahoo has announced the launch of its ID-less audience solution, known as Next-Gen Solutions for the web.

Retail

Karola Karlson

FEBRUARY 1, 2021

Start with this Facebook ad audit to ensure you’ve got everything set up correctly. You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20 In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs.

CPC

Lemonads

MAY 14, 2021

They give insights on how your audiences respond to different options of the best ad. Landingi Landingi's drag-and-drop editor makes it easy to design beautiful landing pages, mobile-friendly pages, engaging pop-ups, and effective funnels. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

Affiliates

Automatad Inc.

JANUARY 24, 2022

This includes an audience extension project focused on driving subscriptions. The latter was adopted to suit Newsweek’s use case and allow them to identify deeply engaged new audiences, provide the users with tailored content recommendations, and finally pitch a subscription. Leaf Group’s Commerce-focused Rebranding.

Advertising

Single Grain

OCTOBER 19, 2022

So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. According to Hick’s Law : This delay can result in your potential customers giving up on purchasing from you and, in turn, hurting your sales. Including this tactic will improve your website UX, especially for mobile users.

Conversion

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. per share in cash.

Ad Tech

Lemonads

SEPTEMBER 21, 2020

It’s all about who you are, what you need, and how you need it to be done to drive your audience! Digital Asset Delivery Set up an automatic digital asset delivery system: with a few clicks you can ensure that when your lead opts-in for the offer, it’s made available for them with an immediate download.

Affiliates

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Voice shopping is set to jump to $40 billion in 2022 , up from $2 billion today.

Marketing

VideoWeek

OCTOBER 18, 2024

The company also provided an update on the ad-supported tier, which accounted for more than 50 percent of sign-ups during Q3. What you can do without breaking it up is make sure it’s more fair.” The 14 percent YoY uptick brings Netflix’s global subscriber base to 282.72 China is afraid of Google,” he said on Tuesday.

Pop-Up

VideoWeek

APRIL 11, 2025

While publishers are finding significant reach on third-party social apps, bringing those audiences back into owned-and-operated environments is generally challenging People’s new app looks designed to offer a social-media style experience, but one which it controls and operates itself. The publisher has signed up e.l.f.

GDPR