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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. It also was a firm message to brands that it’s not just viewership that’s growing; audiences are showing a clear preference for brands that sponsor women’s sports.” Bring Paris to U.S.

Marketing 117
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Bluecore moves into experimentation

Martech

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Processing.

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How AI is changing the rules of web traffic

Martech

AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox. Email: Business email address Sign me up! For ecommerce retailers, the impact depends on how users search. Processing. The result?

SEO 134
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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The soda brand continues to ramp up its combative streak in a fight to win back declining U.S. Sign up A valid email address is required. market share.

Food 92
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. DJ Livia; British drummer Nandi Bushell; Dutch-Surinamese vocalist Pink Oculus; Chinese alternative-pop artist Cacien; and dance duo Brooke Blewitt and Jess Qualter.

Pop-Up 98
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Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Sign up A valid email address is required. Sign up A valid email address is required. Sign up A valid email address is required.

Pop-Up 82
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Verfacto Introduce Real-Time Customer Profiler Tool To Improve Your Data-Driven Marketing Strategy,Increase Sales, and Get More Customer Insights for Online Stores

Martech Series

Built specifically for ecommerce, Verfacto supports all major platforms, such as Shopify, WooCommerce, Magento, PrestaShop, and OpenCart online stores by giving you access to a real-time customer profiler that is designed to improve your data-driven marketing strategy, increase sales, and get more customer insights. Know Your Audience.