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Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

Adweek

The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they've saved.

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Personalization and real-time interaction management: Best of the Chatbot

Martech

There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. Context) You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

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Hims & Hers Marketing Hews to the Physician’s Rule: Do No Harm

Adweek

Note what pops up. If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. You'll find three clear categories of commentary. Category one: droll one-liners pointing out that the brand sells libido-enhancing drugs for men and antidepressants for women. Some like to point out that there's.

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Searching For The End; One Ad Spend Bubble Has Nearly Popped

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mehta poked holes […] The post Searching For The End; One Ad Spend Bubble Has Nearly Popped appeared first on AdExchanger. Closing Time The DOJ vs. Google Search antitrust trial is approaching an end.

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Automizely Marketing Launches Updated Version to Help Online Merchants Prepare for Peak Shopping Season

Martech Series

Part of AfterShip’s Family of Products, Automizely Marketing Saves Online Retailers Time by Automating Their Ecommerce Campaigns. Automizely Marketing, an all-in-one solution that helps manage and automate e-commerce merchants’ marketing initiatives, today released an upgraded version of its product.

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15 cutting-edge tools every B2B marketer should know

Martech

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. Mutiny is set up to refresh your website instantly, based on who has stopped by. OK, I’ll stop griping.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. The classes and the coursework didn’t light me up. And the opportunity at Oregon Tool was 50/50 digital marketing and ecommerce. Q: In marketing?

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