Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

MNTN

APRIL 18, 2023

If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. For top-level marketing strategies, content should educate potential customers about your brand. And CTV ads are also a great top funnel marketing strategy to build brand awareness.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

InMobi

JULY 17, 2020

Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user. ” “People are looking for online educational courses people do are spending a lot of time on their laptops on their phones at home. I think more educated people with higher purchasing power in general.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Ad Monsters

JUNE 29, 2022

But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities. There’s a real disconnect between advertisers — who want to reach diverse audiences — and what ad exchanges are actually monetizing,” she adds.

Ad Tech 74

Ad Tech Media Advertising Ad network 74

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Digiday

MAY 3, 2023

During Q4, many publishers and media buyers reported that there was a heightened focus on programmatic and display advertising campaigns due to publishers wanting to highlight the quick turnaround times and keep those ad dollars coming in-quarter, as well as advertisers wanting to burn up their remaining budgets before the year concluded.

Media 57

Media Non-Profit Advertising Display Advertising 57

Single Grain

AUGUST 1, 2023

It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. This action also offers other benefits of native advertising.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — When users type in specific keywords into search engines like Google or Bing, advertisers have the chance to show their ads at the top or bottom of the search results page. is key to your success.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

SEO 52

SEO Food Audience Media 52

Single Grain

AUGUST 7, 2023

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. Key Differences Scope : Mobile advertising is a specific form of promotion using ads on mobile devices, while mobile marketing includes a wider range of marketing strategies and tactics.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Interactive Ads Interactive online advertising has features that entice users to engage with the content. Plus, search ads are an easy way to reach your target audience.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52