DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content
Digiday
SEPTEMBER 21, 2022
Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”. The company only makes 10% of its revenue from display advertising, according to Roazzi-Laforet. But the budgets used to pay for campaigns through the studio aren’t typically from experimental advertising budgets.
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