Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. Results of which have not been made public. and the U.K.

Conversion 85

Conversion Agency Fashion Retail 85

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. TikTok ad revenues higher than META and YouTube combined video ad revenues. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

Digiday

OCTOBER 20, 2022

In the two years since its launch, it’s produced theatrical releases like “Gabby Giffords Won’t Back Down,” to a Netflix docuseries like “Jeen-Yuhs: A Kanye Trilogy,” to try to transform the 100-year-old brand to appeal to a modern audience. Buying podcasts like video. Video podcasts.

Audience 61

Audience Media Advertising Pop-Up 61

Digiday

NOVEMBER 16, 2022

Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms.

Audience 69

Audience Video Ads Conversion Advertising 69

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Dig deeper: The B2B CEO’s social media checklist Getting started. Driving results.

Brand Lift 63

Brand Lift Conversion Rate Retargeting Video Ads 63

Martech

MAY 25, 2022

Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts. A new attribution section will show advertisers a better view of what drove conversions within accounts.

Marketing 113

Marketing Video Ads Conversion Audience 113

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 76

Advertising A/B Testing Conversion Rate Conversion 76

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

MNTN

JUNE 7, 2023

We know these changes have impacted our overall marketing strategies, but how are they affecting the way we think about video ad creative ? During The State of TV Advertising , Danielle Moore, VP of Enterprise Sales at MNTN, joined Ad Age to discuss the future of TV advertising creative and how brands can create it strategically.

Video Ads 52

Video Ads Conversion Audience Advertising 52

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. It acts as a barometer for the ad’s impact on its intended audience, particularly in today’s digital age, where many have the freedom to skip ads.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

AdvertiseMint

OCTOBER 24, 2023

It moves beyond the limitations of mobile web ads, allowing advertisers to integrate seamlessly into the user’s experience. They utilize a variety of ad formats, from display ads to video ads, tailoring their advertising strategy to capture the mobile user’s attention effectively.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

AdExchanger

NOVEMBER 16, 2023

Incrementality testing helps attribute conversions to TV and audio ads by isolating two audiences – a treatment group that receives the brand’s ad and a control that doesn’t – and comparing […] The post Setting Up Effective Incrementality Testing For TV and Radio Campaigns appeared first on AdExchanger.

Conversion 116

Conversion Audience Video Ads Media 116

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 92

Advertising Video Ads CPM Viewability 92

AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. Diverse ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. The following are easy-to-follow steps on how to run Facebook ads for eCommerce ventures: Step 1: Determine your audience and objectives. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Digital Turbine

OCTOBER 30, 2023

Whether a brand shells out for a TV spot or sticks to digital campaigns, creative storytelling can ensure you keep the audience’s attention. Engaging video ads with interactive elements allows brands to really showcase their originality and reach their target audience in a more direct way.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Machine Learning 87

Machine Learning Conversion Geo targeting Audience 87

Brid.tv

DECEMBER 26, 2023

However, if you want to prompt consumers to create a certain type of UGC that fits your campaign, you can encourage audiences to participate by making your product or service more share-worthy. This campaign personalized Coca-Cola bottles with famous names and allowed audiences to make custom name designs at promotional events.

Advertising 79

Advertising Conversion Rate Video Ads Audience 79

AdvertiseMint

FEBRUARY 7, 2024

By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests. This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

MNTN

FEBRUARY 28, 2024

With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads’ performance. This type of attribution model lets you measure conversions from people who saw an ad but didn’t immediately take action. What Is VTA?

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

InMobi

JANUARY 11, 2023

billion smartphone users globally (and rising), it's important for advertisers to consider creative strategies to reach and engage their target audience in ways that can lead to increased brand awareness, sales, and the overall effectiveness of mobile advertising campaigns. As the use of mobile devices continues to grow, with 6.6

Banner 52

Banner Video Ads Conversion Rate Brand Awareness 52

illumin

NOVEMBER 7, 2023

The route includes understanding how they found the website or platform, their shopping habits, and their behavior patterns along the conversion process. A journey-based ad strategy is a series of ad campaigns that focus on the touchpoints and stages of the customer journey. What platforms do you use for journey advertising?

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Purpose of TTCC TTCC operates by providing creators with briefs for specific video ad campaigns. Benefits of TTCC for Creators 1.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

AdvertiseMint

DECEMBER 20, 2023

When your target audience takes the time to comment, it’s a sign they are engaged and want to participate in the conversation. But when they share your content, it extends your reach and gets your content in front of a broader audience. Conversion-ready leads. Design your ad : Move on to the Ad section.

Conversion 52

Conversion Audience Entertainment Video Ads 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Ad objectives.

CPC 52

CPC CPA CPM Impressions 52

Martech

APRIL 12, 2023

There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. This audience is the low-hanging fruit. This makes them easy to target and capture.

Conversion Rate 92

Conversion Rate Brand Awareness SEO Conversion 92

MNTN

JULY 26, 2023

While these ads could reach a large audience, there was no way to know who you were reaching—only where they were located. This forced advertisers to create broad, generic ad content that would only be relevant to an introductory-level audience. Now, however, they’ve made shifts to get the attention of their audience.

Marketing 52

Marketing Conversion Rate Conversion Audience 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

AUGUST 13, 2023

Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52