Remove Audience Remove Conversion Remove Pharmaceuticals
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV. Data Conversations breaks the mould.

Media 52
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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. million viewers, thats the biggest sporting audience of the year. Kennedy as his health secretary. M&W forecasts a 6.1

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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences. Younger OTC “This is stressful.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. There’s a reason why they’re so popular.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

Alternatively, if a brand invests in social media ads aimed at getting audiences to opt-in to receive more information about specialized treatments and doesn’t notice an uptick in conversions, they might choose to re-allocate investment in that channel—or reapproach their creative and/or messaging.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. We can expect issues surrounding data privacy and potential bias in generated content become bigger topics of conversation in the healthcare marketing space.