Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. The interactivity draws attention and encourages social media sharing.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

Conversion Rate 89

Conversion Rate Conversion Marketing Audience 89

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

JANUARY 22, 2025

As Clay grew to its current valuation, social media platforms like LinkedIn and YouTube started to see an influx of posts from people working in sales and startups showing how they use Clay in their cold email outreach workflows. Audience segmentation What can you do in terms of audience segmentation?

Marketing 114

Marketing Conversion Rate Conversion Audience 114

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. Every social media site has its distinct culture and jargon. Sponsored Content: Promote organic posts to a wider audience.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. This allows for targeted marketing strategies that resonate with specific groups.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” AdLLM Spark is designed to generate high-conversion-rate advertising texts for all major advertising platforms by using real-life ad data.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail 52

Retail Media Agency Machine Learning 52

Martech

JANUARY 30, 2025

However, there are several tricky aspects to navigating the local media landscape. Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Adjusting the message to fit what the audience likes can create strong connections.

Marketing 95

Marketing Pop-Up Conversion Rate Audience 95

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

Conversion Rate 114

Conversion Rate Conversion Marketing Audience 114

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Several dynamics are driving this shift in perception: 1.

Media 59

Media SEO Marketing Healthcare 59

Martech

SEPTEMBER 13, 2024

Now, all emails focusing on social media , testimonials and live events will fall under this category. Alternatively, if you’re concerned about click rates, try experimenting with your call-to-action buttons, hyperlinks or content length. List interesting findings Create a dedicated tab with all the info you learn about your audience.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

AdvertiseMint

JANUARY 13, 2025

By enabling direct purchases from videos, VSAs increase conversion rates effectively. Ideal platforms for VSAs include YouTube, social media , and streaming services. By leveraging the entertaining and emotional impacts of videos, brands can create compelling narratives that resonate with their audience.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Martech

JUNE 16, 2025

Attribution metrics: Understanding the contribution of various channels to conversions will be vital. With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. Email: See terms.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. To succeed in social media marketing today, you need to be innovative in your approach.

Media 144

Media Marketing Brand Awareness Audience 144

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Ad Rants

MAY 28, 2024

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. Efficient visual storytelling gives a way to money-making with more engagement and higher conversion rates.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

OCTOBER 14, 2024

Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Social media management tools (e.g., KPIs: Campaign open and click-through rates. Lead conversion rates. Tools: Marketing automation platforms (e.g., Asana, Trello).

Marketing 114

Marketing Click Through Rate Communications ROI 114

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. Another application is in social media marketing.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. Creative optimization and regular testing can increase conversion rates by 15-25%.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending. The tool generated 1.2

MarTech 112

MarTech Conversion Conversion Rate Marketing 112

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. Use storytelling in your ads to engage your audience emotionally and psychologically.

Conversion Rate 214

Conversion Rate Audience Conversion Advertising 214

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162