Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.).

ROI 102

ROI Control Group Audience Cookies 102

illumin

MAY 9, 2024

Better audience targeting Brand awareness measurement can also help to better target your audience and even identify new ones. It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience.

Audience 130

Audience ROI Control Group Media 130

Martech

APRIL 17, 2025

Take PMax, which by default includes branded queries and retargeting audiences. The simplest way to explain incrementality-based measurement is to compare a treatment group to a control group a counterfactual that shows what would have happened without the campaign. As I often repeat: Attribution tells you what happened.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Ad Monsters

JUNE 27, 2024

It differentiates between online (one-to-one audience) and in-store (one-to-many audience) advertising, highlighting the challenges of demographic variability in stores. One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

Martech

MARCH 6, 2024

I’m not advocating that everybody suddenly start sending campaign after campaign without regard for audience preferences, campaign goals, time of year and all the other considerations that go into frequency decisions. This is why we use the open-reach to better gauge audience interest over time. Or to make money?

Conversion Rate 119

Conversion Rate Conversion Control Group Audience 119

Digiday

NOVEMBER 17, 2022

As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. In PSA testing, the exposed audience will see a brand’s CTV ad, while the control audience will see an unrelated public service announcement.

A/B Testing 68

A/B Testing Conversion Audience Control Group 68

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. Campaign Exposure : The test group is exposed to the marketing initiative, while the control group is not.

Control Group 40

Control Group Conversion Conversion Rate Audience 40

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Households showed a 10% increase in purchasing Silk products compared to the control group. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

All About Advertising Law

OCTOBER 24, 2022

Cooper stressed the need for causal, “but-for” evidence showing that children exposed to advertising behaved differently than a control group, and to avoid the assumption that exposure to advertising in and of itself is harmful.

Advertising 111

Advertising Media Education Entertainment 111

MNTN

DECEMBER 19, 2022

We’re proud to have introduced some major product innovations that enable MNTN users to reach and convert this growing audience and drive performance and ROI: Creative-as-a-Subscription : Combine media and creative together, at no additional cost, to create an easy, affordable, and effective way to advertise on television.

Control Group 52

Control Group Audience ROI Advertising 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. Our campaigns have focused on saturating our core audience that we index highly against — people who eat healthy, workout, etc.

Control Group 52

Control Group Audience Communications Conversion 52

Martech

JULY 5, 2022

To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time.

Marketing 124

Marketing Conversion Control Group Shipping 124

Digital Remedy

JANUARY 27, 2023

Is Z just cannibalizing my organic audience? The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. The second group is a control group, and these are people who are actively prohibited from seeing an advertisement from this campaign.

CPA 52

CPA Control Group Conversion Rate Conversion 52

InMobi

SEPTEMBER 3, 2019

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This is where ad recall surveys can come in handy. will most resonate with them.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. It was also the first hospitality brand to engage its target audience in the metaverse across VR, PC, console, cloud gaming and mobile devices.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

MAY 16, 2023

Companies also have control of their native advertising strategy. They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Most native advertising platforms give you control over where to place your ads and how you’ll create them.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

FEBRUARY 6, 2024

Marketing strategies often involve loads of experimentation and iteration until you find the most effective way to convince your target audience you’re their best bet. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Audience Network.

Education 140

Education Pop-Up Entertainment Marketing 140

Martech Series

SEPTEMBER 12, 2022

In Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs , the research firm states that “collecting data from multiple sources and touchpoints into a single individual identity is essential to driving triggered messages that resonate with audiences. Personalization means actual personal suggestions and help for the customer.

Marketing 98

Marketing Communications Retail Pop-Up 98

Martech

MARCH 30, 2022

If your testing results are statistically significant, it means that the differences between testing groups (the control group, which was unchanged, and the group that received a variable, such as a different call to action or subject line) didn’t happen because of chance, error or uncounted events.

Conversion 106

Conversion A/B Testing Control Group Marketing 106