Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.

MarTech 117

MarTech Click Through Rate Machine Learning Conversion 117

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Fuel Lines

JULY 11, 2014

Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. I maintain an active social presence during the peak times within each of those target markets.

Agency 279

Agency Click Through Rate SEO Audience 279

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 84

Marketing Click Through Rate Conversion Conversion Rate 84

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. YouTube was the only major platform that saw an increase.

CPM 125

CPM CPC Click Through Rate Impressions 125

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Digiday

APRIL 30, 2025

01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns theyre running on ad-supported streaming platforms.

Click Through Rate 78

Click Through Rate Impressions Marketing Audience 78

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. Processing. See terms.

MarTech 106

MarTech Click Through Rate Machine Learning Banner 106

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.

ROI 125

ROI Click Through Rate Marketing MarTech 125

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Dig deeper: 7 tips for using marketing automations to drive leads 3. Time-sensitive promotional offers.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Attract audiences that are within the scope and perimeter of the university as well as within the vicinity.

Education 80

Education Advertising Marketing Audience 80

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Click Through Rate 94

Click Through Rate Conversion Conversion Rate Audience 94

Single Grain

MAY 13, 2025

As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. Creative advertising is undergoing a dramatic transformation.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Timing: Send messages when the audience is most likely to engage, considering time zones and industry-specific events.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. The audience you thought would convert isnt responding.

Conversion 99

Conversion Retargeting Audience Click Through Rate 99

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? lower average click-through rate and cases where no ads appear alongside AI-generated answers. It’s a valid concern.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert.

Click Through Rate 113

Click Through Rate Marketing Conversion MarTech 113

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Design choices should meet accessibility standards to make your CTAs usable for all audiences.

A/B Testing 128

A/B Testing Pop-Up Click Through Rate Conversion 128

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Click Through Rate 125

Click Through Rate A/B Testing Marketing Conversion 125

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Click Through Rate 113

Click Through Rate Audience Conversion Rate MarTech 113

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Positive emotions shared by influencers can lead to increased engagement and trust.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. ” What does the email marketing audit checklist cover?

Click Through Rate 122

Click Through Rate Marketing Audience Communications 122

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Companies implementing personalized B2B campaigns see up to 40% higher conversion rates.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52