Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. According to Liftoff’s mobile report for 2024 , playable ads are over 20x more likely to result in an install than banner ads. Playable ads are emerging as a powerful solution to this challenge.

ROI 81

ROI Banner Audience Media 81

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The conundrum? The conundrum?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom.

Retail 114

Retail Food Cookies Banner 114

Martech

NOVEMBER 5, 2024

To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears. To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking.

Audience 125

Audience Brand Lift Banner Video Ads 125

Martech

MARCH 13, 2025

It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. Enhanced cultural relevance ensures content aligns with current audience values and trends. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Processing.

MarTech 106

MarTech Click Through Rate Machine Learning Banner 106

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. For a specific niche with a small target audience, such ads are usually not recommended. Marketing Technology News: Data Privacy Implications for Online Advertisers. The problem is solved with native ads.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Fuel Lines

MAY 16, 2017

70% of marketers report that social media marketing delivers poor or average return on investment. There is no focus on a particular target audience. A lot of social media efforts fail because of the lack of value/benefit for the intended audience. Optimized Content Wins,” – Li Evans, search marketing guru.

Agency 269

Agency Media Shipping Banner 269

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 130

Marketing Banner Retail Geo targeting 130

Single Grain

JULY 3, 2019

Anyone can build a massive audience. It’s not magic and it’s not because I’m special; you just need to follow the proven steps, which is what we did with Marketing School : Now, do I guarantee that you’ll get to that level? So, here are the proven steps to building an audience in 30 days. I’m here to tell you that’s not true.

Audience 105

Audience SEO Banner Marketing 105

Single Grain

JUNE 27, 2019

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. And collecting data from non-social media channels makes a lot of sense – it can help you or your social media manager to better relate to and cater to your audience.

Media 111

Media Marketing SEO Banner 111

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals. Get A Free Consultation.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

MARCH 31, 2025

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing The future of memory-driven CX Where is this headed? How many miles have they carried you since? That first purchase date? Its a goldmine.

Pop-Up 127

Pop-Up Shipping Banner Impressions 127

Fuel Lines

OCTOBER 9, 2013

I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency. He has become a global leader in social media marketing.

Agency 273

Agency Banner Marketing Media 273

Martech

APRIL 4, 2025

Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website. This data can help identify audience segments and the channels that generate the most qualified users, or those who intend to purchase or complete specific actions on the site.

eCommerce 85

eCommerce Conversion Banner Audience 85

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? Dive Deeper: .

Marketing 105

Marketing Banner Audience Media 105

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 105

Audience Advertising Rich Media Entertainment 105

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 109

Marketing Banner Machine Learning ROI 109

VideoWeek

MARCH 4, 2025

The strategy centred on capturing customer insights and data in order to serve audiences more relevant content, while using that same data to target ads and drive up digital ad revenues. Forty-five percent of Reach’s digital revenues now come under the ‘data-driven’ banner. Data-driven revenues (i.e.,

Cookies 83

Cookies Banner Audience Marketing 83

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. This means creating ads that feel organic rather than intrusive.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. Get My Free Brand Building Marketing Plan . Digital marketers have a big responsibility on their shoulders – promotion of a business – and must take every step to convert that business into a brand so that leads will follow.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. The audience. Facebook Ads is one of the top PPC platforms right now.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JUNE 19, 2019

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. However, there are some clear methods for improved audience reach.

SEO 111

SEO Marketing Banner Pop-Up 111

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JANUARY 13, 2020

Here's your detailed, most actionable checklist for launching a new marketing project (I recommend going through it while still building it, not after). Book My Free Marketing Consultation. Any good project in marketing starts with the name. Book My Free Marketing Consultation. Your journey has just started.

Marketing 130

Marketing SEO Banner Media 130

PubMatic

MAY 15, 2025

saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance. At the same time, advertisers are showing up with fresh interest in mobile gaming audiences, particularly those theyve historically under-indexed on.

Retargeting 64

Retargeting Banner Audience Impressions 64

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Marketing 98

Marketing Cookies Banner Conversion 98

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Each Facebook friend, LinkedIn connection or Instagram follower your employees have is a potential audience member for your content.

Marketing 140

Marketing MarTech Banner Conversion 140