The Ad Tech Blog

MARCH 17, 2024

The Privacy-Personalization Paradox In today’s advertising, there is a significant tension between creating content that deeply resonates with users and preserving their privacy. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

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Advertising GDPR Cookies Marketing 130

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. And it’s why every publication you read now has a dozen newsletters.”

Marketing 123

Marketing Cookies Machine Learning MarTech 123

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 85

Cookies Marketing Machine Learning Audience 85

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 79

Cookies Marketing Machine Learning Audience 79

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. This year’s event slate promises to bring the biggest names in media, marketing, policy, and culture to provide insights and thought leadership.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Digiday

AUGUST 17, 2023

“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study. Continue reading this article on digiday.com.

Audience 66

Audience Media Marketing 66

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. The key to many of these new privacy laws is putting the power to release this data back into the hands of consumers.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech

JULY 12, 2023

The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. Security and privacy. The finalized first version of OPJA provides specifications with three main security and privacy goals in mind. Activating audiences. Why we care.

Marketing 83

Marketing Audience MarTech Media 83

AdvertiseMint

AUGUST 20, 2023

Ad Safety Measures Implemented by TikTok To ensure the safety of the users that will see the ads, TikTok uses the following ad safety measures: Ad review process: Every ad undergoes a thorough review to align with community guidelines and policies. Privacy-centric ad targeting: TikTok prioritizes user privacy.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 96

Cookies Ad Tech A/B Testing CPM 96

Martech

NOVEMBER 17, 2021

In the increasingly regulated data business, marketers have added pressures to use the data they have access to effectively, while also making sure that they remain privacy compliant. Once the data is classified, Ketch enforces security policies on the data in Snowflake, triggering secure views with masking, tokenization and anonymization.

Marketing 90

Marketing Audience MarTech 90

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. Data ownership.

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Marketing GDPR MarTech Cookies 121

PubMatic

MAY 8, 2024

Addressability: The New Challenge Most mobile publishers at the conference said they are proactively responding to the privacy regulation and data protection measures from governments as well as Apple and Google. Cultivating a User-Friendly Ad Environment App developers are struggling with the balance of ad monetization and user experience.

Education 84

Education Ad Tech Communications Audience 84

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology. Dominate the social platforms Facebook and X.

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Marketing Machine Learning Audience Communications 110

AdvertiseMint

AUGUST 30, 2023

What do you know about TikTok ads policy? What Are TikTok Ads Policies for? TikTok ads policies are guidelines advertisers should follow when creating ads on TikTok. These policies ensure that ads are safe and appropriate for the TikTok community. They cover ad content targeting, user experience, and more.

Audience 52

Audience Advertising Pop-Up Video Ads 52

Digiday

AUGUST 20, 2023

The August 17 report from Adalytics Research asserts that it observed targeted ads served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent.

Ad Targeting 54

Ad Targeting Advertising Media Audience 54

Martech

DECEMBER 19, 2022

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms.

Cookies 94

Cookies Impressions Conversion Audience 94

AdvertiseMint

OCTOBER 31, 2023

Privacy-concerned heavyweights have spoken. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Regulations like CCPA and upcoming US policies add consent requirements around data collection. The key is balancing privacy and functionality. But unchecked cookie use raised privacy issues.

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Cookies Marketing SEO GDPR 98

Ad Monsters

FEBRUARY 15, 2023

It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry.

Cookies 90

Cookies Audience Impressions Retail 90

Digiday

OCTOBER 9, 2022

Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. They have vital interpretations and perspectives of big, imminent changes to data privacy regulation.

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Ad Tech Marketing Advertising Media 65

Ad Monsters

NOVEMBER 9, 2022

Data privacy might just be the hottest buzzword in digital advertising. While most of the conversation focuses on how we replace cookies within our media campaigns, the challenges that come with cracking the data privacy code open doors for new areas of opportunity to emerge in a shifting landscape.

eCommerce 68

eCommerce Marketing Audience Cookies 68

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. On the one hand, marketers can try to gain more accuracy in the audiences they reach through identity solutions and third-party data. PrecisionX.

Audience 90

Audience Ad Audience Communications MarTech 90

Monetize More

JUNE 8, 2023

Make sure your website provides valuable and unique content that aligns with Google’s content policies. Violation of AdSense policies: AdSense has strict policies regarding prohibited content, such as adult material, copyrighted material, or illegal activities. This will help you get accepted into the ad network easily.

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Ad Exchange Ad network Ad Ops SEO 52

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. Still, companies must also be transparent about their data collection practices and ensure that they follow appropriate data privacy regulations to maintain user trust.

Advertising 84

Advertising GDPR Click Through Rate Audience 84

Digiday

NOVEMBER 17, 2022

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. The enrollment process for those looking to test the new solutions, or APIs, will include the usual roll-call of names from Privacy Sandbox in Google Chrome such as Topics , FLEDGE and Attribution Reporting.

Ad Tech 62

Ad Tech Manufacturing Mobile Ads Media 62

Ad Monsters

APRIL 11, 2024

With a foundation in philosophy from Sydney University, followed by a master’s in economics and public policy at Columbia University, her approach to data is both holistic and strategic. As a keynote speaker at AdMonsters OPs , Madeleine will delve into “DATA DYNAMICS: HARNESSING FANATICISM IN THE PRIVACY ERA.”

Ad Tech 84

Ad Tech eCommerce Education Entertainment 84

Media Math

MAY 10, 2022

Changing browser policies and data privacy legislation mean a strong identity strategy is critical for advertisers who want to continue targeting audiences and measuring campaign performance. But as of last July, more than half of advertisers said third-party cookies still made up a majority of the data used by their companies.

Cookies 72

Cookies Mobile Ads Audience Advertising 72

Ad Monsters

FEBRUARY 13, 2024

Privacy laws came about to protect privacy, but is attribution and frequency capping even a privacy issue? You probably heard that the IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. ” It was creepy. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Ad Monsters

OCTOBER 27, 2022

If any marketer pitched a conference centered around privacy a decade ago, they would have been laughed out of the room, expressed Playwell LLC Founder, Linette Attai. Today, data privacy is an essential component of any publisher or advertiser’s professional life and they would be remiss for not paying attention to it. .

Ad Tech 78

Ad Tech Conversion Education Audience 78

InMobi

FEBRUARY 26, 2023

Since then, we’ve seen a domino effect in the privacy realm where countries have announced or implemented new regulations one at a time. Today, 71% of countries across the globe have a data privacy legislation, showing that protecting consumer data has become of utmost importance in many countries’ governance. and the U.S.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

Audience 105

Audience Cookies Retargeting Marketing 105

Martech

DECEMBER 7, 2023

to understand the characteristics and preferences of your target audience. As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy?

Conversion Rate 72

Conversion Rate CPA Click Through Rate Conversion 72

Digiday

NOVEMBER 4, 2022

Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. Marketers have spent the past few years figuring out how to comply with GDPR, CCPA, CPRA and a host of other policies at the state or international level.

Cookies 59

Cookies GDPR Audience Marketing 59

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

Marketing 60

Marketing Brand Awareness Education Audience 60

Ad Monsters

FEBRUARY 8, 2023

So now, publishers are baking privacy-first into their monetization strategies and focusing on putting the consumer at the helm. Both publishers and advertisers are investing in privacy-focused technologies and partnerships that prioritize trust, transparency, and efficiency. But if ad ops is anything, it is resilient and resourceful.

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Ad Ops Ad Tech Viewability Conversion 52