Martech Series

AUGUST 23, 2022

InfoCepts, a global leader in end-to-end data analytics solutions, announced today that it is highest rated on 2022 Gartner Peer Insights Voice of Customer Report for Data and Analytics Service providers. “We are thrilled to be recognized in the report for three consecutive years in a row.

MarTech 83

MarTech Marketing Advertising 83

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Cookies 122

Cookies Marketing Banner Conversion 122

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Great, but that doesn’t match how reporting works. Well, May has 31 days.

Healthcare 109

Healthcare Conversion Cookies MarTech 109

Adweek

JULY 13, 2023

A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much.

Marketing 188

Marketing 188

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Conversion 107

Conversion SEO Brand Awareness eCommerce 107

The Ad Tech Blog

JULY 19, 2022

” I’ve heard founders questioning Google Analytics data accuracy. ” It is unlikely that Google Analytics and Mixpanel -or any other tracking tool- will report the same values. The general wisdom goes: “the more accurate data we have, the better decisions we make.”

Ad Tech 263

Ad Tech Audience 263

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Machine Learning 123

Machine Learning Click Through Rate Conversion Conversion Rate 123

The Ad Tech Blog

APRIL 15, 2024

Monitor and Adapt : Use real-time analytics to monitor performance and be ready to pivot or adapt content as needed. Enhanced Measurement and Analytics : With improved data analysis capabilities, advertisers will gain deeper insights into campaign performance and audience engagement. get( 'reports' )[ 0 ].get( get( 'data' ).get(

Advertising 130

Advertising ROI Impressions Audience 130

Martech Series

SEPTEMBER 30, 2022

Glassbox , a leading provider of digital experience analytics for web and mobile applications, remains the only vendor nominated as a leader in all Digital Customer Experience (CX) categories in the G2 Fall Report. Rankings on G2 reports are based on data provided to us by real software buyers”. Mobile App Analytics.

MarTech 84

MarTech Marketing 84

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Universal Analytics 360 will continue to collect data until July 2024. Why we care. Get MarTech! In your inbox.

MarTech 104

MarTech Conversion Audience Marketing 104

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This report is essential reading for anyone looking to maximize their content marketing results. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Marketing 107

Marketing MarTech 107

Martech Series

SEPTEMBER 23, 2022

Customer reviews reveal satisfaction in marketing automation, sales analytics, SMS marketing, invoice management, email tracking and more. Keap, the leader in sales and marketing automation software for small businesses, announced it has been recognized in 24 reports across 10 different categories in the G2 fall 2022 reports.

MarTech 93

MarTech Marketing Media 93

Martech Series

AUGUST 22, 2022

American firms reported highest increase potential according to recent industry report by KX. According to KX , a worldwide leader in real-time streaming analytics, the United States could realize the largest overall impact on revenue increase – potentially $2.3 trillion – from leveraging real-time data analytics.

Manufacturing 84

Manufacturing Finance MarTech Marketing 84

Martech

APRIL 30, 2024

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making.

MarTech 96

MarTech Marketing ROI Data Management Platform 96

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Marketing 142

Marketing Cookies MarTech Audience 142

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Banner 125

Banner GDPR Cookies eCommerce 125

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders.

Electronics 92

Electronics MarTech Communications Marketing 92

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Machine Learning 115

Machine Learning Cookies eCommerce Conversion 115

Martech Series

AUGUST 3, 2022

New Report from Analytic Partners outlines the rules for recession-proofing a brand based on analyses of hundreds of billions in marketing spend. Mike Menkes, SVP at Analytic Partners. The report also revealed strategies for brands to recession-proof their marketing strategies.

ROI 93

ROI Marketing MarTech Advertising 93

Martech Series

DECEMBER 8, 2022

Report from insightsoftware and Hanover Research reveals the gaps that need to be bridged to reach data fluency, noting challenges in data quality and connection. Report from insightsoftware and Hanover Research reveals the gaps that need to be bridged to reach data fluency, noting challenges in data quality and connection.

Communications 87

Communications MarTech Marketing 87

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Impressions 125

Impressions Machine Learning MarTech Conversion 125

Martech

JUNE 29, 2023

It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. We will do a full report when the poll closes, but the early results — and comments — are very illuminating. Let us know: Are you ready for Google Analytics 4? I like the search feature.

SEO 90

SEO MarTech Conversion Marketing 90

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. Marketing Technology News: OneSchema Raises $6.3M

Impressions 81

Impressions Retail Machine Learning Audience 81

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

GDPR 108

GDPR A/B Testing MarTech Conversion 108

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Default channel grouping is one of those reports that everybody loves and kind of becomes that first individualized report to use.” says Harris.

Cookies 117

Cookies Conversion MarTech Marketing 117

Brid.tv

AUGUST 4, 2023

Report Templates Another big novelty this platform update brings is report templates. From now on, publishers can save custom report templates and easily generate predefined reports using these templates. Introduced report templates that allow publishers to save templates for easier report generation.

83

83

AdvertiseMint

JANUARY 22, 2024

Would you like to know the Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform. This blog post will explore everything on Google Analytics 4 (GA4). Universal Analytics focuses on tracking page views and sessions. User-centric reporting.

Marketing 52

Marketing Audience Agency Advertising 52

Martech Series

FEBRUARY 14, 2023

Because historical data from Universal Analytics will no longer be available after this date, it is critical for businesses to update their Google Analytics integration several months in advance of the change.

MarTech 87

MarTech Marketing 87

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing 122

Marketing Cookies Geo targeting First-Party Cookies 122

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You can watch a demo here.

Conversion Rate 111

Conversion Rate MarTech Communications Media 111

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. These terms can then be applied across standard reporting that stakeholders can access – keeping teams on the same page. Dig deeper: How marketers can measure success Get MarTech!

Marketing 135

Marketing ROI Machine Learning Education 135

Martech Series

MARCH 7, 2023

The integration will leverage Orbee’s open reporting API and data analytics expertise with Cognition Digital’s Amazon Ads Platform to build a more accurate reporting view of Amazon Ads traffic. stated Atul Patel, Co-Founder and CEO of Orbee.

MarTech 88

MarTech Marketing Media Advertising 88

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

A/B Testing 92

A/B Testing Audience eCommerce Conversion 92

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Conversion Rate 118

Conversion Rate Conversion MarTech Audience 118

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. The more that you put into those UTM parts, the more that you’re able to get in the reporting in GA4.”. Getting started with Google Analytics 4.

Conversion 108

Conversion MarTech Marketing 108

AdExchanger

AUGUST 11, 2022

Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted.

Advertising 113

Advertising 113