InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Impressions Brand Lift 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Why the explosion? All in all?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

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Viewability Advertising Ad Tech Impressions 59

Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. Focusing solely on viewability metrics in mobile leaves value on the table.

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Viewability A/B Testing Impressions Video Ads 59

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive.

Marketing 68

Marketing Viewability Agency Ad Tech 68

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

InMobi

JUNE 27, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders from the mobile app marketing space. She then elaborated on how to measure mobile brand safety metrics such as AVOC (Audible and Visible on Completion) and IVT (Invalid Traffic) as well as new benchmarks in the market such as the Moat Video Score.

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Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad.

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Banner Video Ads Viewability Brand Awareness 114

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

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Advertising Click Through Rate Display Advertising ROI 102

Ad Colony

JUNE 7, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

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Viewability Video Ads Mobile Ads Audience 75

InMobi

OCTOBER 15, 2019

Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. It helps, of course, that the vast majority of mobile video ads are now 20 seconds or shorter in duration. As of today, the vast majority of in-app inventory in the U.S.

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Viewability Marketing Banner Education 52

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

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Ad Server Impressions Viewability Banner 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK.

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Flashtalking by Mediaocean

MARCH 31, 2022

They will also benefit publishers by reducing one of the barriers to selling digital video and CTV inventory because it defines ad file requirements for cross-screen campaigns, helping scale both buying and selling programmatically in the Digital Video and CTV space.

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Fill rate Viewability Ad network Video Ads 52

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

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Advertising Mobile Ads Video Ads Viewability 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

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Viewability Non-Profit Agency Ad Tech 52

Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale. The aforementioned study found that $115 million accounts for around 7.8% In the U.S.,

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Clickbait Advertising Ad Tech Demand Side Platform 68

Digiday

OCTOBER 13, 2022

A challenge for Netflix in inserting mid-roll ads is that some programs were not created to accommodate ad breaks, such as Netflix’s own shows and movies it has licensed. Rather than automate this in-stream video ad insertion as digital platforms like Facebook do, Netflix appears to taking a manual approach.

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CPM Viewability Advertising Ad Targeting 72

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. Read more on VideoWeek.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

InMobi

APRIL 4, 2019

First, a brand or their agency decides to spend some amount of money on programmatic media buying. To get started, they’ll often leverage an agency trading desk (ATD) to help with optimization, tracking, spend management, etc. Sitting in the middle of everything is an ad exchange or an ad network.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. However, Ad Ops team keeps checking these issues and fix them at the earliest to avoid any impact.

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Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? Rewarded Video Ads S ource: Brid.TV

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Advertising Banner Ad Exchange Mobile Ads 52

Digiday

OCTOBER 4, 2022

Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

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Viewability Healthcare A/B Testing Food 69

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

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Rich Media Impressions Video Ads Ad Inventory 52

Digital Turbine

JUNE 6, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. The phrase “attention metrics” shows up in industry jargon to try and put a number on how exactly users engage with ads.

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up.

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Advertising Viewability Banner Brand Lift 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

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Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

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Ad Ops SEO Click Through Rate Audience 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Overall, improving attention metrics increases views, clicks, and conversions of your ads.

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InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. and worldwide.

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Advertising Click Through Rate Audience Entertainment 52

Brid.tv

APRIL 17, 2024

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.)

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Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 30, 2023

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) What is programmatic direct?

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Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Certain ad formats help here too. We offer in-app viewability accredited by the Media Rating Council. Here’s how it’s done.

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