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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 56
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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. This costs far less than agencies needing high $5K+ monthly retainers that limit small businesses.

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Prioritize results with this failproof website planning process

Martech

We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). Research your online competition and understand the SEO and other digital marketing efforts required to make this new website a success.

SEO 93
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How to build a disruptive marketing campaign

Martech

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. From SEO to social media, there are loads of different marketing channels that you can use to reach your target audience. Do the unexpected. Be creative and experiment with new ideas.

Marketing 126
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‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion

Digiday

That’s the quick take on why independent agency Brainlabs acquired influencer marketing agency Fanbytes for an undisclosed amount in May. Remember that in the last few weeks (and months), WPP acquired e-commerce agency Corebiz and We Are Social acquired above-the-line agency Metta Communications in Hong Kong.

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Getting started with the Google Analytics 4 Property

Ad Ops Hero

See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. For most businesses, predictive analytics can significantly impact retargeting campaigns. What can you expect? New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59