Adweek

JANUARY 24, 2025

Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources.

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Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

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Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

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Pharmaceuticals Healthcare Media Brand Lift 75

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

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Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it.

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Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

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Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. Continue reading this article on digiday.com.

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Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I The post AdMonsters Ops Keynote Mark Sturino: Leveraging AI for Media Buying and Selling appeared first on AdMonsters.

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Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S.

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Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

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illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. It’s also being used by agency partners including Publicis Groupe and IPG. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

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Digiday

NOVEMBER 3, 2022

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Retail, auto, financial and pharmaceutical services are of particular interest. Retail, auto, financial and pharmaceutical services are of particular interest.

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Martech

JUNE 3, 2024

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education.

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Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

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Media Audience Pharmaceuticals Agency 69

Digiday

JULY 31, 2022

The agency perspective is upbeat, considering the downturn that isn’t yet a recession but looks increasingly like one. There were advertising cuts across the largest online media owners over the last quarter — some more severe than others, of course. Really, it’s a matter of perspective.

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VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

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Martech

JANUARY 27, 2023

They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Industry-specific laws and regulations Other laws and agencies, as well, generally prohibit misleading claims. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA).

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VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. According to the forecast, global growth will slow from 7.9 percent in 2022 to 3.3

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Martech

DECEMBER 1, 2023

We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources. Inside each channel, the division may go even further: Inbound: Two BDRs are responsible for website leads, five for paid advertising, two for social media platforms, etc.

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More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

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VideoWeek

DECEMBER 10, 2024

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion – the biggest agency holding group in the world. They both work extensively across the creative and media sides of advertising.

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Digiday

MARCH 28, 2023

“Their concerns are more centered around, is there a contingency plan in place in case a ban should happen, because TikTok has become paramount to their paid media.” . “They [advertisers] buy into what TikTok is selling in terms of privacy,” he continued. But these aren’t normal times.

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Marketing Pharmaceuticals Education Advertising 69

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

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VideoWeek

MAY 19, 2023

Adform has also teamed up with emissions data firm Scope3, enabling clients to implement green media solutions. “I’m Billionaire Austin Russell Acquires Majority Stake in Forbes Austin Russell, the billionaire founder of automotive technology company Luminar, has agreed a deal to buy an 82 percent stake in Forbes Global Media Holdings.

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Cookies Non-Profit Agency Media 52

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. An example might be purchasing a pharmaceutical drug. effectively.

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Marketing Conversion SEO CPL 105

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. Consider compliance as a part of your effort to educate your prospective customer and save them from being deceived.

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Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 10, 2023

The Week in Tech MiQ Acquires Data Quality Company Grasp Programmatic specialist MiQ has acquired Grasp, a French media governance and data quality company. The acquisition is designed to tackle waste in media budgets, according to MiQ, using Grasp’s quality assurance and compliance products to eliminate manual errors and overspending.

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Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

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Agency Media Retail Entertainment 69

Digiday

NOVEMBER 7, 2022

Now as the holding company players put on their neck braces and get back to business, a few independents are seizing the moment to beef up their own offerings in the broader commerce media space. For Court Avenue, the secret to success in commerce media is based on a combination of beefing up content while also ramping up consumer research.

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Agency Media Retail Pharmaceuticals 69

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The first adopters of in-house programmatic media buying were typically digital natives like Netflix and Target—brands boasting rich, voluminous first-party data that gave them a head start on the process.

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Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands. And what does the process really entail? In this guide, we’ll answer all these questions and more.

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VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

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Martech

JULY 13, 2021

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

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VideoWeek

JUNE 5, 2025

Imports of goods (particularly from Switzerland, Ireland, Vietnam and Taiwan) spiked ahead of the feared imposition of tariffs which in turn inflated GDP, according to the report, with a suspected jump in pharmaceutical and semiconductor imports. Pressure on retail media In terms of individual media channels, digital advertising was up 14.9

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