Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Impressions 239

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. If they could, ad spend would likely increase much more. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there. “On

Retail 120

Retail Media Video Ads Advertising 120

VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Simplicity now costs more Not all customers are convinced.

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

Martech

OCTOBER 8, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

Advertising 114

Advertising Video Ads MarTech Agency 114

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Test small audience segments before scaling.

ROI 52

ROI CPA Marketing Conversion Rate 52

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event. Use targeted digital marketing strategies like SEO and paid ads.

Advertising 52

Advertising SEO Agency Video Ads 52

Martech

JULY 15, 2025

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. The full report can be found here. Email: See terms.

Video Ads 52

Video Ads ROI Audience MarTech 52

Basis

JANUARY 2, 2025

And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead. This is an especially pressing need, given that marketers cited data quality and accuracy as the leading challenge to meaningfully leveraging data in the years ahead. billion in the US.

Advertising 105

Advertising Retail Cookies Audience 105

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Search Advertising Audience 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Entertainment 103

Entertainment ROI Agency Retail 103

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers.

Advertising 52

Advertising Audience Conversion Agency 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Be more personal Todays prospective students are quick to tune out generic marketing.

Education 77

Education Advertising Marketing Audience 77

Digiday

JUNE 10, 2025

This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. Traditional video formats are losing their effectiveness as consumers encounter hundreds of video ads daily across multiple platforms and devices.

ROI 45

ROI Video Ads Audience Agency 45

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? Adaptation Strategies for Marketers 41% of users trust AI search more than paid results. It’s a valid concern.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Food 89

Food Cookies Pop-Up ROI 89

PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention.

ROI 52

ROI Conversion Rate Conversion Brand Awareness 52

Digiday

NOVEMBER 10, 2024

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Shipping 85

Shipping Video Ads Agency Marketing 85

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

AdvertiseMint

DECEMBER 21, 2024

Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. These AI-driven solutions will enable marketers to create ads that are not only tailored to individual preferences but also dynamically adapt to user feedback.

Advertising 52

Advertising ROI Entertainment Video Ads 52

VideoWeek

JULY 7, 2025

And while many brands will showcase reformulated products that no longer fall under the scope of the regulation (PepsiCo for example has changed the Doritos recipe to make them compliant), others will shift their marketing strategies to focus on brand advertising.

Media 52

Media Food Advertising Agency 52

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

illumin

JULY 23, 2024

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 94

Advertising CPM Impressions Video Ads 94

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Cookies 66

Cookies Pop-Up ROI Retail 66

VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns.

Ad Exchange 59

Ad Exchange Agency Advertising Ad Tech 59

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Cookies 66

Cookies ROI Retail Agency 66

Karola Karlson

JANUARY 13, 2025

This article first appeared in my marketing newsletter. TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. B2C, virtual v.s.

Marketing 98

Marketing ROI Pop-Up Agency 98

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Marketing 140

Marketing MarTech Education ROI 140