Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

Agency 263

Agency Machine Learning ROI Advertising 263

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Ad Tech Daily

JULY 25, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

Machine Learning 111

Machine Learning Ad Tech Agency Media 111

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. The post Phygital agency NEWU is here to surprise you appeared first on MarTech. Are you getting the most from your stack? Processing.

Agency 120

Agency Fashion eCommerce Communications 120

The Ad Tech Blog

APRIL 8, 2025

A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. A Much Older Trend Back in 1936, Alan Turing asked the question: “ Can a machine think? “ Since then, we’ve seen IBM’s Deep Blue beat Kasparov – then Big Data/Machine Learning, and now LLMs.

Machine Learning 130

Machine Learning Agency Media Marketing 130

Martech Series

JULY 20, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

MarTech 119

MarTech Food Machine Learning SEO 119

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns. This is my inaugural column for MarTech, and it’s great to be here.

Marketing 119

Marketing Machine Learning Finance Communications 119

Martech Series

JULY 10, 2022

Parfitt has spent the last two decades building data, analytics and AI capabilities for organizations including HSBC, Lazard, O-I Glass, Hostess, Santander, NexTier, Lloyds Banking Group, UK Border Agency, Joint Forces Command, and the UK’s National Health Service (NHS). The post Machine Learning Pioneer Dynam.AI

Machine Learning 73

Machine Learning MarTech Agency Marketing 73

Martech

JULY 17, 2024

. “Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. is letting things happen more organically.

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

JULY 11, 2024

Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

MarTech 105

MarTech Machine Learning SEO Audience 105

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. Agency partners Consider working with an agile and modern agency partner specializing in ABM. Sounds great, right?

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. Ask your external agencies to do the same. Determining the strategy for adoption: The opportunity and options to bring GenAI into the organization can be overwhelming.

Marketing 126

Marketing Non-Profit Machine Learning MarTech 126

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Advertising 129

Advertising Machine Learning Cookies Agency 129

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns.

Machine Learning 66

Machine Learning ROI Agency Audience 66

Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Basis

DECEMBER 20, 2024

of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work. With 82.4%

Machine Learning 96

Machine Learning Agency Advertising Media 96

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Even when consolidated campaigns do perform, some brands and agency partners don’t feel the tradeoff is worth it for other reasons, including brand safety concerns.

Machine Learning 126

Machine Learning Retail Media Advertising 126

AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. A dominance towards mobile first strategies and content.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Digital Remedy

MAY 20, 2025

Heres why advertisers and agencies turn to Digital Remedy for campaign success: We Leverage Experience for a Strong Start Success for us begins before a single impression is served. We Balance Machine Learning with Human Expertise While automation and AI modeling play an important role, campaign performance cant be left to algorithms alone.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

AdvertiseMint

DECEMBER 28, 2024

As these changes unfold, google advertising agencies and their clients will need to focus on creating personalized, context-aware ads to maintain engagement. Key Takeaways Personalized and context-aware ads will be paramount, leveraging machine learning for improved relevance.

Advertising 52

Advertising Machine Learning Agency Marketing 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. Mod Op did not share terms of these deals or its budget.

Agency 90

Agency Machine Learning Media Marketing 90

AdvertiseMint

JANUARY 3, 2025

Artificial Intelligence Generated Content (AIGC) is revolutionizing the way digital advertising agencies create content across various media, including text, images, videos, and music advertising. These machine learning and deep learning techniques analyze extensive datasets to discern patterns, enabling them to generate novel content.

Machine Learning 52

Machine Learning Entertainment Impressions Advertising 52

Ad Monsters

NOVEMBER 18, 2024

These changes include how businesses interact with customers and how agencies handle strategy and creativity. For example, agencies use AI to deliver real-time data insights that let us quickly modify their tactics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Martech

MARCH 10, 2025

A dedicated project owner or an outside agency can help connect the dots across your organization, improving alignment and efficiency. Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance.

Marketing 122

Marketing Cookies Machine Learning Retail 122

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 120

Machine Learning Agency Marketing Cookies 120

Basis

AUGUST 14, 2024

As AI revolutionizes how advertisers work, media agencies are adopting the technology to drive revenue amidst slashed client budgets and shrinking margins. Agency leaders overwhelmingly feel that AI will have a significant and positive impact on the advertising industry, with 82.4%

Agency 98

Agency Media Machine Learning Audience 98

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. Think: prompting ChatGPT correctly.)

Machine Learning 120

Machine Learning MarTech Marketing Agency 120

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 114

Agency Communications Machine Learning Conversion 114

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

MARCH 18, 2025

Intelligent lead qualification, scoring and routing systems use machine learning to optimally route calls based on caller source, geography, demographics or intent. Many platforms use natural language processing (NLP) and machine-learning algorithms to automatically qualify calls and score leads.

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

Digiday

JULY 14, 2024

Still, these tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes — safe, isolated and controlled spaces for testing — as well as internal AI task forces and client contracts. Is it really?

Agency 77

Agency Machine Learning Marketing Media 77

illumin

DECEMBER 3, 2024

Smart targeting, using first-party data and leveraging machine learning for real-time optimization, can reduce wasted impressions by showing ads only to users who are likely to convert. Programmatic platforms and digital marketing agencies can use tools to measure the carbon footprint of their digital campaigns.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

OpenX

MAY 21, 2025

While many technology providers face the challenge of integrating robust AI capabilities often requiring new partnerships or complete re-platforming OpenX has already created the infrastructure by embedding advanced machine learning directly into its core offering. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52