Scaling local advertising with automation in the new media landscape by Fluency
Martech
SEPTEMBER 10, 2024
As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.
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