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Scaling local advertising with automation in the new media landscape by Fluency

Martech

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 123
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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

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Luxury Visual Design Tactics to Elevate Brand Aesthetics

Single Grain

The luxury real estate sector exemplifies this approach, where properties featuring intentional minimalism with high-quality materials have experienced a 20% reduction in time on market and achieved sales prices 812% above comparable non-minimalist luxury listings.

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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

Real-World Case Studies and Results DPR&Co: Authentic Storytelling Success DPR&Co transformed their clients’ B2B TikTok presence by focusing on authentic, employee-generated content paired with streamlined lead capture forms. Their approach focused on problem-solving videos that addressed common property management challenges.

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How AI and Voice Search Are Transforming the Future of SEO

Single Grain

Work with the leading SEO agency Voice Search Optimization: The Conversational Future Perhaps no trend better illustrates the changes in SEO than the growth of voice search. Google continues to prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in its ranking algorithms.

SEO 52
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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

You create targeted ads and pay when users interact with them (typically through clicks or impressions). Think of SEO as real estate you own versus paid ads as property you rent. The results were impressive: SEO-driven visitors achieved a 2.4% Core Differences That Impact Your Strategy SEO and paid ads have similar goals.

SEO 52
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Is It Worth Investing Into SEO in 2025? The Data Proves It

Single Grain

Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. But impressive ROI figures alone don’t tell the complete story. What truly sets SEO apart is its ability to drive conversions.

SEO 52