Single Grain

APRIL 30, 2025

The Journey Mapping Process The retailer partnered with our conversion rate optimization agency to implement a comprehensive journey mapping initiative. Despite driving substantial traffic through paid search and social media, they couldn’t seem to move customers through the final stages of the purchase journey.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Adweek

JULY 22, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Innovate or Die: PepsiCos Mark Kirkham on the Duality of Marketing Inside PepsiCos approach to AI capabilities and talent development. By Jenny Rooney --> Welcome to this episode of the Marketing Vanguard podcast, recorded at Cannes.

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Marketing Healthcare Audience Media 147

VideoWeek

APRIL 8, 2025

And within that category, StackAdapt was perceived as a smaller player focused on the mid-market (though CEO and co-founder Vitaly Pecherskiy says he’s not sure where that perception has come from, since the company works with agencies of all sizes). When is a DSP not a DSP?

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

Basis

FEBRUARY 28, 2025

THE CONTEXT: With the rise of shoppable mediaas evident by consumer adoption , the additions of shoppable features on Pinterest and TikTok , and agency pros beliefs that shoppable video and AR/VR are the next frontierits no surprise that Google wants in the game. To respond to an evolution of [consumer] attention.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

JULY 16, 2025

Industry Temporal SEO Impact Key Success Metric E-commerce Fashion 529% organic traffic increase 7,200% revenue growth Healthcare/Medical Tourism 523% year-over-year growth 250K+ monthly visits Digital Marketing Sustained top rankings Higher engagement rates Even regulated industries benefit from temporal strategies.

Conversion Rate 52

Conversion Rate SEO Conversion Click Through Rate 52

Digiday

MAY 7, 2025

Theres new leadership at the industrys top agency trade association. Before that, he was the CEO of DDB in North America, global CEO of Omnicoms healthcare agency OPMG Health and president and CEO of Rapp in New York. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As CEO.

Healthcare 80

Healthcare Agency Marketing Media 80

Adweek

JULY 23, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creativity x Culture How Jordan Brand Is Marking ‘40 Years of Greatness’ While Ushering in a Bold New Era Its anniversary campaign blends nostalgia with ambitions to expand beyond streetwear and basketball "Too Easy" is the tagline for Jordan Brands AJ40 campaign.

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Healthcare Fashion Entertainment Marketing 179

VideoWeek

APRIL 25, 2025

Top Stories WPP Says Clients Haven’t Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing a 2.7 FCC Chair Brendan Carr has warned that the complaint could factor into his agencys review of the Paramount merger.

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

Adweek

JULY 21, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Government and Healthcare Outpace Marketing in AI Adoption Growth Data from LinkedIn reveals the AI-related skills marketers and advertisers are gravitating to most The number of jobs at U.S. The number of jobs at U.S.

Healthcare 147

Healthcare Marketing Agency Media 147

AdPulp

DECEMBER 21, 2024

DeVito/Verdi has a lot of experience working with healthcare concerns and pitching in to help cause-based organizations. In the agency’s latest campaign for LiveOnNYthe organ procurement organization for […] The post LiveOnNY Asks Holiday Shoppers to Give the Gift of a Lifetime appeared first on Adpulp.

Healthcare 62

Healthcare Agency Advertising 62

Martech

DECEMBER 26, 2024

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. This will redefine and continue to amplify the complexity of omnichannel media strategies and measurement.

Healthcare 126

Healthcare Audience Marketing Media 126

Single Grain

JULY 17, 2025

Financial institutions reference Basel III AI guidelines, while healthcare organizations focus on HIPAA-compliant data anonymization protocols. Real-World Success Stories and Measurable Outcomes Healthcare organizations are seeing particularly strong results. A large metropolitan hospital network in the Northeast U.S.

Healthcare 52

Healthcare Machine Learning ROI Marketing 52

Martech

MARCH 18, 2025

They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies. Data privacy compliance Call data privacy is a priority, particularly for vendors selling to healthcare and financial services businesses that must comply with regulations like HIPAA, HITECH and GDPR.

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

Single Grain

MAY 2, 2025

Traditional SEO targets a broad spectrum of search behaviorsinformational queries (“how to optimize a website”), navigational searches (“single grain digital agency”), and transactional inquiries (“buy marketing services online”). Related Video The post AEO vs.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

APRIL 29, 2025

These platforms typically work best for mid-to-large advertisers with dedicated programmatic expertise or agency support, such as those who work with the leading ad agency specializing in programmatic media buying. Vertical-specific platforms : Industry-focused advertising solutions for healthcare, finance, and other regulated sectors.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 30, 2025

When customers need in-depth information before making decisions (common in B2B, healthcare, and high-consideration purchases), organic content establishes credibility that ads simply cannot match. Organic strategies typically outperform paid advertising in scenarios requiring trust-building and educational content.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

APRIL 29, 2025

Our conversion rate optimization agency has found that addressing these technical trust factors can improve not only rankings but also conversion rates by up to 27%. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards. Here’s how to adapt your approach based on your industry.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Adweek

JULY 22, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Velcro Companies Chitra Ebenezer on Showcasing Creativity and Versatility Balancing awareness, inspiration, and community-driven content.

Healthcare 227

Healthcare eCommerce Education Media 227

Single Grain

MAY 28, 2025

Work with the leading digital marketing agency Leveraging Technology to Speed Up Creative Work Technology, particularly AI and collaboration tools, handles repetitive tasks, which accelerates creative processes. Here are other ways that technology can help.

Education 52

Education Healthcare Agency Entertainment 52

Single Grain

MAY 30, 2025

Healthcare: MedPark Hospital’s Global Reach MedPark Hospital in Bangkok faced the challenge of expanding both locally and internationally in the competitive medical tourism market. SEO Performance Metric Value Comparison Point Average SEO ROI 748% $7.48 return for every $1 spent Organic SEO Lead Conversion Rate 14.6%

SEO 52

SEO ROI Real Estate Conversion 52

Adweek

DECEMBER 13, 2024

In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies.

Healthcare 287

Healthcare Marketing Agency 287

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

AUGUST 7, 2013

This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies. Their agencies prospered.

Agency 276

Agency Public Relations Communications Healthcare 276

Fuel Lines

JULY 8, 2016

A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing.

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Agency Healthcare Marketing Advertising 255

Adweek

OCTOBER 24, 2022

Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.

Healthcare 279

Healthcare Agency 279

Adweek

JULY 23, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Apps Uber to Launch Women-Only Driver and Passenger Feature in US It is currently available in 40 markets worldwide Los Angeles, San Francisco, and Detroit will be the first U.S. pilot cities for the new feature. launch of a new women-only feature Wednesday.

Healthcare 147

Healthcare Media Marketing Advertising 147

Fuel Lines

JULY 27, 2016

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. Stitcher: Listen here.

Agency 235

Agency Healthcare Media Conversion 235

Martech

APRIL 11, 2022

TGB is a digital agency that also operates in several verticals with a special focus on health. Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. It is also a Sitecore partner.

Healthcare 98

Healthcare Agency Manufacturing Retail 98

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. Evaluate your marketing agency.

Healthcare 98

Healthcare ROI Brand Awareness Marketing 98

Basis

JULY 20, 2022

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? Let’s dive in: #1: The Cost of Healthcare.

Healthcare 98

Healthcare Marketing Machine Learning Advertising 98

AdPulp

JANUARY 20, 2024

It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign.

Healthcare 104

Healthcare Agency 104

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

Healthcare 64

Healthcare Agency Advertising Finance 64

Adweek

JUNE 9, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Gravity Global Taps 5 Ex-Madwell Leaders to Launch Gen Z Division Gravity One will operate independently within the global full-service agency The new outfit will be led by two former Madwell staffers. It really is the best of all worlds.”

Agency 264

Agency Healthcare Audience Media 264

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! “ Fortune 500 companies have an average of 17 agency relationships.” Most agencies are target-less.

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech

SEPTEMBER 21, 2021

There’s never been a better time to be an agency. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying their agencies more. But that’s not all. How do we know? We recently surveyed 600 U.S.-based

Agency 116

Agency Marketing ROI Communications 116

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52