Marketing Dive

JUNE 30, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. In January, it named Mischief @ No Fixed Address as lead creative agency. VaynerMedia became the brand’s social media and influencer marketing agency of record in March.

Retail 97

Retail Agency Ad Tech CPM 97

Marketing Dive

JULY 8, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. You can unsubscribe at anytime.

Food 54

Food Ad Tech Agency CPM 54

VideoWeek

JUNE 6, 2025

The Week in TV Sequoia Capital Leads $100 Million Investment in Mubi Mubi, a UK-based streaming service specialising in international, independent and arthouse cinema, has raised $100 million in growth financing led by Sequoia Capital. ” Netflix Up and Disney+ Down in Latest Barb Survey 20.1 percent of UK households. million (24.8

Media 52

Media Agency Finance Ad Tech 52

Marketing Dive

JUNE 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Marketing 78

Marketing Cookies Agency Ad Tech 78

Marketing Dive

JUNE 30, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Additionally, DM9’s chief creative officer and co-president Icaro Doria has resigned from the agency, according to Adweek. You can unsubscribe at anytime.

Cookies 95

Cookies Retail Agency Ad Tech 95

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” ET Loyalty 2.0

Retail 61

Retail Media Ad Tech Cookies 61

VideoWeek

FEBRUARY 21, 2025

billion loan to finance M&A deals, and CEO Pier Silvio Berlusconi said he would be monitoring both ProSieben’s financial status and the wider German economy, to help determine when to make a move. The Week for Brands & Agencies Dentsu Posts 2.6 Late last year, MFE secured a 3.4

Agency 94

Agency Food Media Ad Tech 94

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. You can unsubscribe at anytime.

Advertising 77

Advertising Click Through Rate Marketing Cookies 77

Marketing Dive

JUNE 17, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. is approaching AI as an investment that will eventually be embedded across every function of business, from marketing and creative to talent, finance and the supply chain.

Cookies 54

Cookies Retail Agency ROI 54

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. However, to tap into this market, agencies need people with shared experiences to be able to express themselves authentically. You can unsubscribe at anytime.

Cookies 85

Cookies Agency ROI Public Relations 85

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. You can unsubscribe at anytime.

Cookies 109

Cookies Agency ROI Ad Tech 109

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 8, 2025

billion and delivering an average ROI of 5.3xhigher than most other digital marketing channels. Let’s examine how SEO compares to other digital marketing channels in 2025: Marketing Channel Average ROI Lead Generation Effectiveness Long-term Value SEO High (5.3x What’s driving this continued investment?

SEO 52

SEO ROI Audience Finance 52

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

Agency 113

Agency Marketing Non-Profit SEO 113

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 126

Finance Marketing Communications ROI 126

Basis

SEPTEMBER 26, 2022

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What does the billing process look like for most agency billing departments?

Finance 98

Finance Agency ROI Media 98

More About Advertising

JULY 10, 2017

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49

ROI Media Agency Marketing 49

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Single Grain

MARCH 31, 2022

Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming. TABLE OF CONTENTS: ↓ What Is a DeFi Marketing Agency? How to Choose a DeFi Marketing Agency.

Agency 52

Agency Marketing Finance Education 52

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? 96% of Americans shop online.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

MARCH 7, 2022

DeFi (decentralized finance). In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency?

Agency 52

Agency Public Relations SEO Brand Awareness 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Agency 52

Agency Communications ROI SEO 52

Martech

SEPTEMBER 27, 2021

Last week, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it. Boost ROI with clean data .

MarTech 114

MarTech ROI Finance Marketing 114

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Single Grain

FEBRUARY 23, 2022

Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. This guide explains the factors you should consider before choosing a cryptocurrency marketing agency. Top 5 Crypto Marketing Agencies .

Agency 52

Agency Marketing SEO Communications 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

SEPTEMBER 20, 2022

But creating a regular and lucrative content strategy takes time and effort, so businesses hire expert content marketing agencies to do this for them. This guide lists the top content marketing agencies and provides additional information to help you understand what such an agency does and how to choose the right one for your needs.

Agency 52

Agency Marketing SEO Conversion 52

Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

Agency 52

Agency Media SEO Marketing 52

Single Grain

SEPTEMBER 19, 2019

Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. ROI isn’t just about revenue, though. Marketing should be a cash-positive endeavor.

Marketing 84

Marketing ROI SEO Banner 84

Digiday

SEPTEMBER 19, 2022

Some Black-owned publishers have seen an increase in ad revenue after some agencies started spending more on their channels. Industry analysts and Black business owners can showcase previous advertising wins to convince more buyers to support them with ad dollars and share success metrics and the ROI of these collaborations, Lam said.

Finance 69

Finance ROI Media Audience 69

Digiday

MARCH 27, 2023

But that starts with brands and their agencies thinking outside the box about their audiences. Advertisers can make incremental gains that drive revenue growth while taking advantage of better rates to increase ROI. In 2023, buyers and sellers can and should cooperate to do better.

Advertising 71

Advertising Ad Tech Conversion Audience 71

Martech

NOVEMBER 15, 2023

Calculate any ROI metrics. This puts marketing teams in a vulnerable spot when it comes to budget reductions and opens the door for “helpful” statements, questions, and directives from finance and other non-marketing personnel. Control customer acquisition costs.

Communications 107

Communications MarTech Marketing Finance 107

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Study “market share capture” strategies and how to finance them. Review both heavily contested and fast and unanimous decisions.

Marketing 134

Marketing MarTech Finance ROI 134

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Dotdigital. Target customers.

Marketing 122

Marketing Manufacturing Communications Healthcare 122