MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Do you want to reach a broad audience?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. What’s The Difference Between Programmatic And Display Ads? Placements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 61

Agency Media Demand Side Platform Ad Tech 61

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. Understanding Programmatic Ad Buying. Join the club.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. Nowadays, programmatic ads infrastructure is the primary way to sell ads.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. They continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. That’s despite the fact that they don’t necessarily have to. The reality is it’s still pending.

Advertising 55

Advertising Ad Tech Demand Side Platform Agency 55

Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. The programmatic advertising marketplace is essentially just a massive data marketplace,” Putley told Digiday.

Ad Exchange 56

Ad Exchange Agency Demand Side Platform Ad Inventory 56

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Automatad Inc.

NOVEMBER 20, 2023

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.

Marketing 63

Marketing Demand Side Platform Ad Tech Impressions 63

Automatad Inc.

NOVEMBER 23, 2023

They help them analyze, strategize, and deliver better digital advertising campaigns. Evolution of AdTech Key Players of AdTech Generally, adtech consists of source-side and demand-side. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. trillion by 2026 from $6.5 year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

MARCH 1, 2022

In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. Why Should Advertisers and DSPs Adopt Supply-Path Optimization? SPO’s Benefits For Advertisers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Nothing new there. In the U.S.,

Clickbait 54

Clickbait Advertising Ad Tech Demand Side Platform 54

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? This is not programmatic. Example 2: you use the Google Ads platform to display your banner ads. This is programmatic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. In-stream vs. out-stream.

Video Ads 51

Video Ads Demand Side Platform Impressions Brand Awareness 51

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. percent of advertising’s full payback but only accounts for 43.6 percent of total ad investment.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

MAY 24, 2023

How Can Agencies Build An Exchange Using Prebid Server? Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. Table Of Contents An Overview of Prebid What Is Prebid?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. OK, but why should you invest in OTT advertising in the first place? And how do you even start when your app goes live?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The key platforms (i.e. A Brief History of Digital Advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

NOVEMBER 3, 2023

In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. How programmatic advertising works. to reach $14.2 billion in 2020. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digital Remedy

MARCH 7, 2023

If you want to get your message out there with the perfect punch, it pays (literally) to plan ahead. Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan.

Media 52

Media Demand Side Platform Audience ROI 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? This is the advertising world’s equivalent to buying on a stock exchange like NASDAQ.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Top Stories. “We did launch with MVP [minimum viable product],” added Gorman. Galileo and Unified ID 2.0

Ad Tech 98

Ad Tech Media Agency Advertising 98

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? These networks do the work for you. Explore Brid.TV Explore Brid.TV

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Back then, the mobile app market was worth just $206 million.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52