Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

AdvertiseMint

OCTOBER 24, 2023

This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 1) Campaign Management. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Our programmatic reporting capabilities for Xandr also help you track the massive amount of data and easily compare who bought what inventory in which programmatic channel.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. It conducts the real-time auction by letting the advertisers bid on the available impressions.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape? Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? Get MarTech! In your inbox.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

AdvertiseMint

JANUARY 24, 2024

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types. This platform should be on your radar if you aim to be at the top in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JUNE 23, 2023

Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. Here, Omnicom says that Google’s tech will combine with Omni’s data insights to create custom images and then define, activate, and measure the impact. .

GDPR 52

GDPR Cookies Ad Tech Agency 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next, we have advertising agencies.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. This is used to decide a bidding price for the first impression.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52