More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on 3rd Party Cookies (3PCs), advertisers will need to explore new ways in finding and reaching.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Martech

APRIL 12, 2024

The company works with large enterprise businesses in retail, technology, media, healthcare and finance. The phase-out of third-party cookies is driving soul-searching and strategy changes among marketers seeking to augment the amount and quality of data they have available for targeting and personalization.

Machine Learning 95

Machine Learning Marketing Healthcare eCommerce 95

VideoWeek

AUGUST 12, 2022

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). The Week For Agencies.

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Advertising GDPR Banner Healthcare 98

Martech Series

OCTOBER 28, 2022

Insecure software needs to be eliminated, and the White House Executive Order is a great step forward in forcing companies and agencies to disclose what organizations have done to secure their code and software supply chain,” said Williams. ” Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

OpenX

FEBRUARY 24, 2022

A s a member of the US Executive Leadership Team, Justin Sous leads K epler’s Optimization & Innovation department, where his team manages all biddable media at the agency. OpenX: How are you approaching audience and identity targeting, and are you thinking about the death of the cookie? There’s a lot to unpack here!

Cookies 52

Cookies Retail Finance Education 52

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

Media 52

Media Agency Entertainment Cookies 52

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

Agency 52

Agency Media Finance Demand Side Platform 52

More About Advertising

JULY 14, 2023

The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising. GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress.

GDPR 74

GDPR Advertising Cookies Ad Tech 74

VideoWeek

OCTOBER 13, 2023

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

Retail 97

Retail Media Agency Ad Tech 97

Digiday

DECEMBER 20, 2022

We have finance people scrutinizing our budget requests more than ever, and my bonus scheme has been revised. Potentially more cuts. “We We made cuts earlier this year,” said one exec of a privately owned ad tech company. But I’m not sure that’s going to be the end of it.

Ad Tech 55

Ad Tech Finance Cookies Impressions 55

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands. An Example of the All-In Set Up. The Importance of Greater Transparency into Media Buys.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

VideoWeek

JUNE 24, 2022

At a Bloomberg event on Tuesday, Musk reiterated his concerns over Twitter bots and fake accounts, as well as uncertainty regarding the portion of debt required to finance the deal. The Week For Agencies. IPA Offers Agency Members Free ABC Membership. Seven New Agencies Join the IPA. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MARCH 10, 2023

Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. TF1 Appoints Pierre-Alain Gérard as EVP Finance, Strategy and Procurement TF1 has appointed Pierre-Alain Gérard as EVP Finance, Strategy and Procurement.

GDPR 52

GDPR Ad Tech Media Finance 52

InMobi

MAY 28, 2015

Our teams here have grown and we now have all key teams represented locally - product, engineering, marketing, finance, sales, HR and data sciences. This means there exists no playbook to consult, no cookie-cutter model to use and definitely no rules to follow. We are also aggressively hiring ( apply here! )

Finance 52

Finance Cookies Agency Advertising 52

Lemonads

MARCH 18, 2020

Indeed, publishers will do most of the job - which means caring about expenses on attraction and advertising campaign, dealing with several separate agencies on SMM, bloggers, content and so on. Cookies “sticks” to the user and follows him while he is on Internet to help him remember passwords or his last search queries. Contract type.

CPA 52

CPA Affiliates Advertising CPL 52

VideoWeek

MARCH 3, 2023

Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. has acquired CoreMedia Systems, which provides performance media management software to brands and agencies. It’s been very lucrative for us, and we’ve been ramping up,” said iProspect associate director Roberto Mendoza.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. “This includes the digital supply chain, and the technologies used to deliver the ad from the agency or advertisers system to the end user’s screen, and covers the three pillars of sustainability.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. At the bottom of the rankings, Max, Apple TV+ and Peacock came in below two years each. Read on VideoWeek.

Media 98

Media Cookies Affiliates Agency 98

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 63

Media Conversion Advertising Healthcare 63

OpenX

FEBRUARY 1, 2022

The conversation covered everything from advice for brands looking to do more with 1P data, to misconceptions around the deprecation of cookies. . Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Thanks to Gillian for taking the time!

Cookies 52

Cookies ROI Healthcare Finance 52

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr The Week For Agencies. Initiative Wins Hello Fresh Media Duties.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech

SEPTEMBER 15, 2021

In conversations with figures from the agency world, from D2C and from healthcare, it emerges that there is not yet a consensus on how best to mobilize huge quantities of customer data to deliver personalized experiences at the right time and in the right channel. It can be incomplete, outdated, or siloed. “Or Meet the 2021 Stackies winners.

MarTech 101

MarTech Healthcare Finance Cookies 101

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. The Week For Agencies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization. Target customers.

Marketing 108

Marketing Machine Learning ROI Cookies 108

More About Advertising

APRIL 20, 2021

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated during the COVID-19 pandemic. Nevertheless, the importance of the role has only continued to grow.

Advertising 111

Advertising Marketing Cookies Ad Tech 111

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. of total digital media ad spend.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Basis

OCTOBER 17, 2022

As if recruiting wasn’t enough of a problem on its own, complexity in digital marketing and media presents additional crises for brands, agencies, and publishers alike. ” The same report found that agency media teams waste an average of three hours per day copying and pasting data from one program to the other. from 2021 to 2028.

Media 72

Media Marketing Healthcare Manufacturing 72

Martech

SEPTEMBER 24, 2021

Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it. Why we care.

Finance 101

Finance Cookies MarTech Agency 101

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 64

Marketing Retail Ad Targeting Conversion 64

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. Seedtag Secures €250 Million in Private Equity Funding. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52