Lemonads

MARCH 18, 2020

When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. Between publishers and advertisers is the affiliate program which it secures and facilitates the relationship and the transactions between the two parties.

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VideoWeek

MARCH 3, 2023

Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. has acquired CoreMedia Systems, which provides performance media management software to brands and agencies. It’s been very lucrative for us, and we’ve been ramping up,” said iProspect associate director Roberto Mendoza.

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Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. “This includes the digital supply chain, and the technologies used to deliver the ad from the agency or advertisers system to the end user’s screen, and covers the three pillars of sustainability.

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Viewability Audience Media Ad Tech 52

VideoWeek

NOVEMBER 17, 2023

Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year. At the bottom of the rankings, Max, Apple TV+ and Peacock came in below two years each. Read on VideoWeek.

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Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

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Media Conversion Advertising Healthcare 59

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr The Week For Agencies. Initiative Wins Hello Fresh Media Duties.

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VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

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Ad Server Machine Learning A/B Testing Ad Tech 98