Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. While there, he drove business development, marketing, and product offers across 98 offices in 45 markets.

Media 253

Media Agency Communications Advertising 253

Adweek

JULY 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Email SUBSCRIBE Loading.

Ad Ops 221

Ad Ops Media ROI Agency 221

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. For marketers, this means no more guesswork.

Retail 214

Retail Media Fashion eCommerce 214

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 128

Advertising ROI CPA Conversion 128

Adweek

JUNE 27, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing. I think you have to be a very talented person to do that.

Marketing 147

Marketing Agency Media Impressions 147

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 122

MarTech Electronics GDPR Audience 122

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 135

Marketing Communications Audience Entertainment 135

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 122

Marketing Demand Side Platform Audience Impressions 122

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. How transparent should agencies be about their AI usage? It’s redefining the value they deliver.

Agency 120

Agency ROI Media Marketing 120

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 232

Advertising Retail Media Audience 232

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 279

Ad Tech Media Audience Advertising 279

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Inside the NFLs Cultural Revolution With CMO Tim Ellis Cultural leadership, inclusive storytelling, and brand reinvention on a global scale. For marketers, this is a case study in co-creation as a distribution engine. [10:26] The insight?

Fashion 234

Fashion Marketing Media Advertising 234

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 122

Marketing ROI Agency MarTech 122

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Tubi Shares Ad Strategy After Snapping Up Two Snap Executives Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks Sharon Silverstein (left) and Katelyn Kroneman (right) join Tubi from Snap, Inc. “It actually comes to life.

Finance 271

Finance Audience Entertainment Advertising 271

Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.

Media 248

Media Entertainment Food Marketing 248

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.

Media 269

Media Advertising Audience Agency 269

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. The platform boasts 2.53

Retail 270

Retail Media Advertising Audience 270

Adweek

JUNE 23, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. “Over the last few years, one of the fastest growing audience opportunities has been this youth audience,” said Wiener. .

Real Estate 219

Real Estate Retail Media Audience 219

Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. Unlock the full potential of influencer marketing.

Affiliates 236

Affiliates Display Advertising Conversion Marketing 236

Adweek

JULY 10, 2025

” Navin noted that “diversity does drive viewership,” with diverse audiences more likely to watch diverse casts. Meanwhile, advertisers are underexposed to diverse audiences by up to 12%. Overall, the industry is less representative in its casting decisions.”

Advertising 168

Advertising Impressions Finance Audience 168

Digiday

DECEMBER 29, 2024

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertiser dollars followed.

Banner 76

Banner Marketing Audience Agency 76

Adweek

JULY 2, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Amazon Is Doubling Commissions for Influencers During Prime Day Jewelry, beauty, and power tools have the biggest increases in rates Increased commission incentivizes influencers to post affiliate links for Prime Day.

Affiliates 296

Affiliates Fashion Retail Audience 296

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 124

Cookies ROI Audience Agency 124

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers.

A/B Testing 127

A/B Testing Audience Conversion Marketing 127

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. Optimization is making sure the right audience sees the content.

Retail 204

Retail Entertainment Audience Conversion 204

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

MarTech 114

MarTech Retail Manufacturing Conversion 114

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. Advertising agencies face certain unique challenges while working with DSPs.

Agency 59

Agency Advertising A/B Testing Demand Side Platform 59

Adweek

JUNE 13, 2025

If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. The seven creators reached an audience of 7.7 In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers. What are their visual aesthetics?

Food 288

Food Electronics Media Retail 288

Adweek

JULY 24, 2025

The win follows a three-month competitive review involving eight agencies. It marks Rhone’s first dedicated media agency partnership (the brand worked with IMA-Home on the creative side) as it looks to expand its women’s collection, deepen its mental fitness focus, and scale across digital and retail.

Media 165

Media eCommerce Retail Agency 165

Basis

FEBRUARY 21, 2025

To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Marketing Dive

JUNE 30, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Marketing 90

Marketing Retail Cookies Agency 90

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival The AI tool brings the best of ADWEEK content to festival attendees—and those at home ADWEEKs AI companion has you covered for Cannes. Email SUBSCRIBE Loading.

Food 191

Food Audience Agency Media 191

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 128

Marketing Public Relations Communications MarTech 128

Adweek

JULY 21, 2025

This includes adjusting client verification letters so that both clients and agencies must specifically affirm the accuracy of facts and metrics presented in the case study. Agencies found to have submitted deliberately misleading work may face a ban of up to three years.

Agency 204

Agency Impressions Communications Media 204

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66