MNTN

JUNE 23, 2025

From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. Smarter Audience Targeting Generic targeting is a thing of the past. AI ingests a spectrum of signals, like viewing habits, behavioral patterns, and even device usage, to build rich audience profiles.

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears.

Audience 123

Audience Brand Lift Banner Video Ads 123

VideoWeek

JUNE 30, 2025

” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.”

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media 52

Media Marketing Agency Brand Lift 52

Ad Monsters

JANUARY 24, 2025

TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. ” Tim Smith, President, Axle Agency 5. Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

Single Grain

MAY 3, 2025

Answer Everywhere Optimization represents the evolution of digital visibilitya comprehensive approach ensuring your brand appears wherever your audience asks questions, seeks recommendations, or makes purchasing decisions. Map audience journeys : Where does your audience seek information?

Conversion 52

Conversion Brand Awareness SEO Brand Lift 52

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 98

Agency Media Cookies Communications 98

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment.

Advertising 135

Advertising GDPR Clickbait Machine Learning 135

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.

Agency 52

Agency Brand Lift Audience Conversion 52

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Single Grain

APRIL 28, 2022

However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. The Benefits of Hiring a Direct Response Agency.

Agency 59

Agency ROI SEO Audience 59

Digiday

SEPTEMBER 19, 2022

Some influencers have gone on to make movies, sponsor products, open storefronts and launch their own brands. Most media agencies are making the effort to keep up with the advances of this form of marketing. It’s a tale as old as time,” said Kiara McKinney, founder of Boost PR, an agency working with influencers and brands.

Media 69

Media Agency Food Entertainment 69

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? Which team within your agency handles CTV, and why?

Viewability 64

Viewability Agency Ad Tech Audience 64

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. G/O Media Offers Brand Lift Guarantees. The Week For Agencies. Ex-MDC Executive Launches New Performance Agency. The Week for Publishers.

Brand Lift 98

Brand Lift Media Electronics Agency 98

Digiday

MARCH 29, 2023

On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. “It’s really powerful to figure out [which] audiences are engaging with the content and interacting with the content, and we share that directly with the creators.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

Basis

JANUARY 24, 2024

Then, once they have those systems and solutions in place, they can shift their focus to building up their CRM list so that, once third-party cookies are completely gone, they can still understand who they need to target and build lookalike audience segments to extend that targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Reaching audiences through inboxes and headphones. Blavity Inc. Numbers to know.

Media 68

Media Advertising Cookies Impressions 68

Digiday

JULY 3, 2022

The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. Wade, Digiday has covered much of the reaction from marketers and agencies.

Media 75

Media Agency Brand Lift Banner 75

Digital Remedy

NOVEMBER 30, 2022

The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! 00:01:13] Sophie Kirk, Sr. 00:01:13] Sophie Kirk, Sr. — Interested in learning more?

Brand Lift 52

Brand Lift Ad Tech Audience Ad Space 52

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

OCTOBER 2, 2024

VideoWeek spoke with Matt Nash, SVP EMEA at Pixability, to hear how brand safety and suitability measurement in YouTube is evolving, and where the main risks for advertisers are in 2024. YouTube can obviously be bought directly by advertisers and agencies. Follow VideoWeek on Twitter and LinkedIn.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

InMobi

APRIL 25, 2022

The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. Additionally, the brand conducted a brand lift study.

Media 52

Media Brand Lift Education Ad Tech 52

InMobi

MAY 2, 2022

And viewability is one of the features demanded most by agencies and advertisers. Advertisers have really come to see gaming as an effective platform for connecting with a diverse audience.” These are early efforts at really creating a starting point for brands and agencies to measure in-game ads.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Clearcode

MARCH 2, 2023

This won’t be enough by itself, as the market is still very fragmented and agencies would need to sign up to different platforms to buy audio in-game or display, for instance. Advertisers and agencies are slowly adopting gaming as a channel for branding campaigns, but resistance is still there and further education is needed.

Advertising 52

Advertising Viewability Banner Brand Lift 52

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek.

Media 52

Media GDPR Retail Agency 52