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Google Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate Businesses

Adweek

Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue.

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11 essential SEO elements you should be tracking

Martech

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? What do we track?

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Nightmare On Affiliate Street; Exploring Search Crevices

AdExchanger

Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports. Sign up here.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful.

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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SEO Strategy for Startups: How to Win in 2021

Single Grain

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

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