article thumbnail

Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

article thumbnail

5 Tips for Improving Your AdSense CTR

Monetize More

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. With offsite SEO, most of the work is done outside your website.

SEO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Tips for Improving Your AdSense CTR

Monetize More

Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads.

SEO 52
article thumbnail

How to Scale Your Business Online and Do it Right

AdvertiseMint

First, double down on the platforms already working for you, like SEO, email, and social media. Affiliate marketing is another avenue to explore. Focus on honing your SEO and content strategy. Create pages targeted to different marketing campaigns, like email nurtures or ad clicks. This compounds exposure.

article thumbnail

How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results. How to Lower the Cost of Google Ads and Get Better Conversions. 9 Rules for Creating Ads that Convert. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates.

article thumbnail

How to Get Started With Paid Performance Marketing

Single Grain

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. Dive Deeper: 7 Steps to Getting Started With Affiliate Marketing for Your Business. Find your niche.

article thumbnail

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. Click here to download it for free right now! What Is Affiliate Marketing? Click To Tweet. Get A Free Consultation.