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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

Set up dashboards to monitor key metrics like website traffic, conversions, profit margins, and customer acquisition costs in real-time. Try variations of product pages, emails, ads, headlines, etc., First, double down on the platforms already working for you, like SEO, email, and social media. A/B testing is another must.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results. How to Lower the Cost of Google Ads and Get Better Conversions. 9 Rules for Creating Ads that Convert. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates.

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How to Get Started With Paid Performance Marketing

Single Grain

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. Dive Deeper: 7 Steps to Getting Started With Affiliate Marketing for Your Business. Measuring ROI.

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7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. Click here to download it for free right now! What Is Affiliate Marketing? Click To Tweet. Get A Free Consultation.