Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. Get MarTech! In your inbox.

MarTech 111

MarTech Affiliates Retail Brand Awareness 111

Martech Series

JULY 13, 2022

Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. Marketing Technology News: 80% Of People Feel More Included in the Metaverse Than in Real Life.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dubb’s Interactive Reaction Assistant can be used “to brainstorm marketing ideas, conduct research, and even write complete blog posts.”

MarTech 109

MarTech Affiliates Conversion Marketing 109

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

MarTech 101

MarTech A/B Testing Affiliates Finance 101

Martech Series

OCTOBER 31, 2022

The global IT company has begun entering the Hungarian market on a full-scale. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Over the past few years, Admitad has been studying the Hungarian market and has noticed the growing demand for affiliate marketing tools.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech

APRIL 10, 2024

The Affiliate Hub. Creators participating in YouTube Shopping, including those who have connected their own stories or enrolled in the affiliate program, can now create “collections” to showcase their favorite products. Affiliate Hub. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Fourthwall.

Affiliates 87

Affiliates Conversion MarTech Marketing 87

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 102

Affiliates Marketing CPA ROI 102

Chief Martech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. Martech Product Ratings: Patterns & Hypotheses.

MarTech 93

MarTech Affiliates Social Advertising Marketing 93

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Nucleus by Affinity Global Inc.

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech Series

JANUARY 10, 2023

PropellerAds , a leading advertising and marketing technology company based in Limassol, Cyprus, has announced the inauguration of a new office in Bangalore, India. After years of being one of the leading advertising and marketing technology companies in India, PropellerAds has established a new office in the innovative city of Bangalore.

Affiliates 97

Affiliates MarTech Advertising Marketing 97

Martech Series

OCTOBER 21, 2022

AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. The bot will send messages to all active affiliates who can start the bot with unique personal keys.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Brand ambassadors. Product reviews.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech Series

NOVEMBER 11, 2022

As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing can be an invaluable asset for growth because of its tie to the delivery of results, which enables us to continually optimize our spend.

CPL 88

CPL Marketing CPA Affiliates 88

Martech Series

FEBRUARY 13, 2023

The strategic sale strengthens Terakeet’s category leadership and drives future growth and innovation Terakeet, the preferred marketing technology partner for Fortune 500 brands, announced the sale of its influencer marketing technology platform Perlu to CJ, a global leader in performance marketing and division of Publicis Groupe.

Marketing 83

Marketing Affiliates MarTech Audience 83

Martech Series

AUGUST 25, 2022

EvoluteIQ, the leading hyperautomation enablement platform provider announced that the technology company has been recognized as a Representative Vendor in the August 2022 Gartner Market Guide for Multiexperience Development Platforms (MXDP) report. “We are excited to be a part of this Gartner Market Guide for MXDP. .”

Marketing 103

Marketing Healthcare Affiliates MarTech 103

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech Series

NOVEMBER 22, 2022

GEORA is a marketing platform that uses beacon technology to send time-sensitive content to a target audience at specific locations. GEORA, a proximity marketing company, has announced its prelaunch and is now open to early subscriptions for free. The company is also offering an affiliate program.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. ” Advertise Purple is a tech-enabled partnership marketing service. .” Thank you to Inc., Complete results of the Inc.

Affiliates 87

Affiliates Advertising MarTech Marketing 87

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. Read More !

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Marketing 116

Marketing Affiliates Finance Education 116

Martech Series

FEBRUARY 2, 2023

Chief Marketing Officer Shafqat Islam and Chief Sales Officer Sebastiaan de Jong will help the global leader in content management and experimentation continue to reinvent how marketing works. Welcome created and led the content marketing platform (CMP) category (now known as the Optimizely Content Marketing Platform).

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech Series

OCTOBER 13, 2022

and Express Employment Professionals announced the staffing company has selected SOCi as its multi-location marketing platform of record. Through SOCi Social, SOCi Reviews, and most recently, SOCi Listings, the new agreements will allow Express franchisees to better manage their marketing efforts in an efficient, time-saving manner.

Marketing 76

Marketing Affiliates Communications MarTech 76

Martech Series

JUNE 1, 2022

Owned, operated, and powered by Phonexa , the all-in-one marketing automation platform for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals in the email, omnichannel, and affiliate marketing industries for its MailCon Mixer event on May 23 in Manhattan, New York.

Marketing 83

Marketing Affiliates Entertainment Education 83

Martech Series

NOVEMBER 17, 2022

clean.io , recently acquired by HUMAN Security and market leader in malvertising prevention serving some of the largest platforms and publishers in the ad ecosystem, has launched its new Coupon Detective solution, a free software tool that shows e-commerce merchants just how much money they are losing from these third-party sources.

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

OCTOBER 4, 2022

The event will bring together the most exclusive group of leaders and innovators in the Affiliate and Performance Marketing industry for a new exhibition and networking experience. The show kicks off with the Affiliate Ball on Sunday, October 16.

Affiliates 60

Affiliates MarTech Marketing 60

Martech Series

JULY 1, 2022

The brands failing to show up organically in search are falling behind in the market and could be losing millions in potential sales. For marketing strategies to be impactful, brands need to understand their customers’ needs throughout the buying process and provide helpful, relevant resources at every stage.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

JANUARY 4, 2024

That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The post $221 billion adds up to a record online holiday season appeared first on MarTech. In your inbox.

Electronics 107

Electronics Affiliates Retail Food 107

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services!

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech Series

AUGUST 18, 2022

Contract management leader Agiloft appoints John Pechacek as Chief Technology Officer and Laura Richardson as General Counsel for innovation and legal technology expertise while leading the company’s continued growth in market. Marketing Technology News: Making Ad Dollars Count for Your Candidate.

Machine Learning 80

Machine Learning Marketing Affiliates MarTech 80

Martech Series

SEPTEMBER 9, 2022

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual….

Machine Learning 85

Machine Learning Affiliates MarTech Marketing 85

Martech Series

SEPTEMBER 20, 2022

RoseHosting , the premium managed web hosting provider, is proud to present its RoseRewards loyalty program, the first ever web hosting loyalty program on the market. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing. ” – Bobi Rose R.,

Affiliates 88

Affiliates MarTech Marketing Media 88

Martech Series

AUGUST 4, 2022

Marketing Technology News: Tally Technology Set to Drive Fan Engagement at I-Tech Cup Clash Between AS Roma and Tottenham…. SiteSpect’s VP of Product Management, Paul Bernier, says “We believe our platform performed well in all three use cases, and especially for marketing. and/or its affiliates in the U.S. All rights reserved.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech Series

DECEMBER 2, 2022

an industry-leading software platform developed to uniquely connect sellers with buyers (participants) and influencers while merging the benefits of social media marketing with the intense power of individual affiliate and word of mouth marketing is pleased to announce platform upgrades providing a competitive advantage over competing apps.

Affiliates 80

Affiliates MarTech Retail Communications 80

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. Amdocs will also enable Telefonica affiliates to drive business growth, increase time-to-market agility, and introduce operational efficiencies by implementing an ongoing Services Delivery Factory. “We

Affiliates 89

Affiliates MarTech Communications Marketing 89

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Martech ecosystem integration. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Martech

OCTOBER 1, 2022

The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Privacy initiatives marketers should know about. What is privacy in marketing?

Marketing 119

Marketing GDPR Cookies Education 119