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TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack

Martech Series

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. billion to an impressive $127.45 billion to an impressive $127.45 billion by 2025, according to Research and Markets.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

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WTF is ID spoofing?

Digiday

The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. ” At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Thus, the SSP could charge a higher CPM.

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A Complete Introduction to Affiliate Marketing for Brands

Lemonads

Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe. Let’s Define Affiliate Marketing for Brands Affiliate marketing is a type of digital advertising used by millions of companies across the globe.

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What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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How to Make Your Affiliate Program Attractive to Publishers (Guide 2022 for Advertisers)

Lemonads

Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027. The statistics above are indicators that the affiliate marketing industry is here to stay. What Are Affiliate Programs?

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The Future of Affiliate Marketing by Amy Cheung aka Vortex

Lemonads

We had the pleasure to have her share with lemonads her vision on the future of affiliate marketing. 1) How long have you been in the affiliate marketing industry? Soon after, the 6-week affiliate marketing challenge pilot course was offered by David Savory aka zeno, and I joined up. 2) How long have you been working with STM?